Canon leads in digicam shipments in 2006 -report

Tue Apr 3, 2007 2:10am EDT

(Adds table)

TOKYO, April 3 (Reuters) - Canon Inc. (7751.T) won the top market share in global digital camera shipments in 2006, and South Korea's Samsung Electronics (005930.KS) jumped up the ranks to 5th place from 9th a year ago, researcher IDC said on Tuesday.

Tokyo-based Canon shipped 19.7 million digital cameras in 2006, accounting for 18.7 percent of the overall market. Canon's shipments jumped 23.3 percent from 2005, IDC said.

Industrywide digital camera shipments in 2006 rose 14.5 percent to 106 million units from a year earlier, driven by the strong popularity of single-lens reflex (DSLR) models geared for photo enthusiasts and professionals and growing demand in emerging markets, IDC said.

DSLR shipments grew 39 percent to 5 million units last year.

Sony Corp. (6758.T) was No. 2 in the market with a 15.8 percent share, up from 15.2 percent in 2005, benefiting from its entry into the DSLR market, IDC said.

Eastman Kodak EK.N, the only U.S. company among the top five digital camera makers, ranked third with 10 percent, a drop from its 14.2 percent share a year earlier. Olympus Corp. (7733.T), which came in fourth, trimmed its share to 8.6 percent from 9.8 percent in 2005.

"The big winner in 2006 was Samsung, who displaced Nikon and became the fifth-largest seller of digital cameras in the world," said Christopher Chute, an IDC analyst.

Samsung expanded its market share to 7.8 percent in 2006, a huge jump from the 3.8 percent it had a year earlier. Its shipments more than doubled, IDC said.

Nikon Corp. (7731.T), the world's second-biggest maker of professional cameras after Canon, ranked No. 6 in the overall digital camera market with a 7.6 percent market share in 2006.

DSLR BOOM

Canon also dominated the booming DSLR market, securing a 46.7 percent share in 2006, with its shipments rising 30.7 percent from a year earlier. But its share was trimmed from the 49.5 percent it had in 2006 amid increased competition from rivals.

Nikon secured the No. 2 position in DSLRs with a 33 percent market share. Its shipments jumped 35.9 percent.

Sony, which bought the DSLR unit of Konica Minolta Holdings (4902.T) shipped 326,240 DSLRs in 2006, accounting for 6.2 percent of the market. Global Digital Still Camera Shipments by Vendor 2006 and 2005

2006 2005

Shipments Share(%) Shipments Share(%> Canon 19,747,351 18.7 16,030,746 17.4 Sony 16,718,209 15.8 14,024,195 15.2 Kodak 10,567,943 10.0 13,144,883 14.2 Olympus 9,117,141 8.6 9,089,576 9.8 Samsung 8,281,648 7.8 3,546,367 3.8 Nikon 8,060,250 7.6 7,251,566 7.9 Global Digital SLR Camera Shipments by Vendor 2006 and 2005

2006 2005

Shipments Share(%) Shipments Share(%) Canon 2,460,339 46.7 1,882,162 49.5 Nikon 1,740,169 33.0 1,280,172 33.7 Sony 326,240 6.2 0 0.0 Olympus 311,116 5.9 217,135 5.7 Pentax 285,932 5.4 175,112 4.6

(Source: IDC)

((Reporting by Aiko Wakao, editing by Malcolm Whittaker;

Reuters messaging: aiko.wakao.reuters.com@reuters.net;

Email: aiko.wakao@reuters.com; Tel:+81-3-3432-8595)) Keywords: CAMERA RANKING

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