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Waters of Nicaragua
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Electronic Arts to buy stake in The9: report
Lawrence Probst, CEO of Electronic Arts, speaks at the Reuters Media Summit in New York November 29, 2006. Electronic Arts Inc. has reached an agreement with The9 Ltd. to buy a 19 percent stake in the Chinese online game operator for about $200 million, a local newspaper said on Saturday.
Credit: Reuters/Chip East
SHANGHAI |
SHANGHAI (Reuters) - Electronic Arts Inc. ERTS.O has reached an agreement with The9 Ltd. (NCTY.O) to buy a 19 percent stake in the Chinese online game operator for about $200 million, a local newspaper said on Saturday.
EA, the world's top video game publisher, and The9 have reached a basic agreement, Shanghai Securities News reported.
A representative from The9 was not immediately available for comment.
Shanghai-based The9 also obtained the exclusive right to run EA's casual game FIFA Online in China at the end of March, the newspaper added.
A deal would potentially give The9 -- which offers Blizzard Entertainment's wildly popular "World of Warcraft" online game in China -- rights to run more sports-themed casual games from EA, the paper quoted industry insiders as saying.
Meanwhile, a deal would grant EA an indirect way into China's online game market indirectly, the paper added.
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