Hasbro, Electronic Arts reach digital games pact
NEW YORK (Reuters) - Electronic Arts Inc. ERTS.O and Hasbro, Inc. HAS.N on Friday said they have made a licensing agreement to create electronic versions of some of Hasbro's most popular games including Monopoly, Scrabble and Yahtzee.
Under the agreement, which runs through 2013, Redwood City, California-based Electronic Arts will hold worldwide rights to create the digital games for electronic devices including mobile telephones and over the Internet.
"Our toy and game brands have been family-favorites for decades, and aligning ourselves with EA will result in broadening the reach of our brands," said Brian Goldner, Hasbro's chief operating officer, in a joint company statement.
The first games are to be launched in 2008. Financial terms of the agreement were not disclosed.