Nissan cars to drive ecology home to drivers
TOKYO (Reuters Life!) - If pushing the pedal makes the environmentalist in you cringe, Japanese carmaker Nissan Motor Co. Ltd. said on Tuesday it will equip all new cars with a device that could help improve fuel efficiency.
When the accelerator is pressed, a meter shows the driver by how much fuel consumption is rising, the nation's third-biggest carmaker said. The device could improve fuel efficiency by an average 10 percent, it added.
"When people have a fuel-efficiency meter on their cars, they tend to drive more carefully, trying to achieve good readings," said Nissan spokeswoman Haruko Wada.
She said the automaker's move to make the device a standard feature on all of its cars is part of efforts to cut CO2 emissions and promote its environmental technologies.
The fuel-efficiency meter has been installed in some Nissan cars since 2006, including Skyline sports cars in Japan and Altima sedans in North America, Wada said.