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1-800-Flowers.com, Martha Stewart Living in tie-up
NEW YORK, Sept 20 |
NEW YORK, Sept 20 (Reuters) - Gift retailer 1-800-Flowers.com (FLWS.O) said on Thursday it had agreed with Martha Stewart Living Omnimedia Inc (MSO.N) to create an exclusive co-branded floral, plant and gift basket program.
The program, "Martha Stewart for 1-800-FLOWERS.COM", will launch in Spring 2008.
(Reporting by Lewis Krauskopf, editing by Sue Thomas; Reuters Messaging: Lewis.Krauskopf.reuters.com@reuters.net; lewis.krauskopf@reuters.com; 646-223-6000))
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