Whole Foods bans executives from online forums

NEW YORK Wed Nov 7, 2007 12:50am EST

NEW YORK Nov 7 (Reuters) - Whole Foods Market Inc WFMI.O WFMI.O amended its code of business conduct last week to restrict online activities by top officials, according to the company's Web site.

The updated code bans senior Whole Foods executives and directors from posting messages about the company, its competitors or vendors on Internet forums that it doesn't sponsor.

In July, Chief Executive John Mackey apologized to shareholders for posting messages on a Yahoo Inc (YHOO.O) chat forum under an alias for years. The postings talked up Whole Foods while criticizing rival Wild Oats Markets Inc, which it later bought.

Last month the company affirmed its support for Mackey after completing an internal investigation into his online postings. (Reporting by Justin Grant; Editing by Tomasz Janowski)

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