TiVo to offer advertisers viewer data: report

NEW YORK Thu Nov 8, 2007 9:18am EST

A screen shows Internet services available through an broadband-connected TiVo digital video recorder at the Consumer Electronics Show in Las Vegas, Nevada January 5, 2006. TiVo is offering a new service giving advertisers detailed profiles of its users, the Wall Street Journal reported Thursday in its online edition. REUTERS/Steve Marcus

A screen shows Internet services available through an broadband-connected TiVo digital video recorder at the Consumer Electronics Show in Las Vegas, Nevada January 5, 2006. TiVo is offering a new service giving advertisers detailed profiles of its users, the Wall Street Journal reported Thursday in its online edition.

Credit: Reuters/Steve Marcus

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NEW YORK (Reuters) - Digital video recorder company TiVo Inc is offering a new service giving advertisers detailed profiles of its users, the Wall Street Journal reported Thursday in its online edition.

TiVo -- which sells advertisers second-by-second ratings of programs and commercials based on subscriber viewing habits -- plans to announce on Thursday that it will soon add demographic data about the viewers themselves, the Journal reported.

The information includes age, income, marital status and ethnicity, the newspaper reported.

Representatives for TiVo could not immediately be reached for comment.

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