RW Advertising, Inc. Leads a Fortune 500 Traditional Advertiser into Direct Response.

CHICAGO--(Business Wire)--SPX Corporation, the multi-billion dollar manufacturers and
marketers of a fully integrated family of global brands, has turned
the focus of their advertising efforts to direct response by signing
RW Advertising, Inc. to represent them into the world of direct
response television.

SPX, who provides specialty service tools, advanced diagnostic and
shop equipment, inspection and gauging systems, training and technical
information for vehicle servicing and maintenance throughout the
globe, has been entrenched in traditional advertising throughout the
company's tenure. The new venture into direct response is a
break-a-way from the traditional advertising model companies typically
follow

"All advertising should have a direct to consumer pitch that
causes a reaction. The infomercial (Informative Commercial) format has
its place with traditional advertisers. It educates and effectively
tracks the results from its creative so we don't have to wait a
quarter or even a year to see how the message affects consumers." said
Sean Ryan co-owner of RW Advertising, Inc.

RW Advertising, one of the leaders in direct response marketing,
is helping SPX Corporation focus their advertising budget in direct
response because of its ability to blend brand awareness with direct
impact of their sales while effectively launching the MyDriveAssure
product line.

"We're excited by this project specifically in that it coincides
directly with our experience and expertise," continued Mr. Ryan. SPX
Corporation's Drive Assure Engine Light Urgency Indicator or
MyDriveAssure will begin airing across the country in November 2007
with educational pieces designed to jump start their sales into the
New Year. SPX Corporation is using the half-hour infomercial format to
launch MyDriveAssure in the U.S.A. "We believe that the long-form
commercial allows SPX the time needed to fully explain the products
features and benefits and will provide maximum impact on product
awareness and sales." added Alan Woods co-owner of RW Advertising,
Inc.

About RW Advertising:

RW Advertising is a leading national direct response advertising
company formed in 2003. RW hosts in-house production, script writing,
filming standard and digital, editing, and graphic design departments
in addition to their media buying and tracking services. Recent RW
clients include Ronco Corp., BSP Pharma, SPX Corp., Masterbuilt, among
others. For more information, visit www.rwadv.com.

RW Advertising
SEAN RYAN
(630) 257-1179 X302
SRYAN@RWADV.COM

Copyright Business Wire 2007