Executive News at the Media Kitchen

Charles Pinkerton Promoted to New Position and Darren Herman Joins as GroupDirector

NEW YORK, Nov. 28 /PRNewswire/ -- The Media Kitchen, a kirshenbaum bond +partner company, announced today an executive move and new hire to addressrecent growth and an increase in account service offerings.Charles Pinkerton has been promoted to the newly formed position ofPartner, Director of Communications Insights. In this role, he will focusefforts on ensuring the best resources to uncover insights, mining allcommunication tools for maximum utilization, and providing full resourceresearch support to The Media Kitchen. Additionally, Charles will continue tooversee the Delta account.

"As the communication landscape continues to evolve, we feel Charles'dedication and expertise make him a strong leader. He'll bring inspiration tothe team," said Barry Lowenthal, President, The Media Kitchen.Darren Herman joins The Media Kitchen as Group Director of Digital Media.In this role he will lead up all digital media including internal, newbusiness and corporate strategy. He will oversee digital media for MediaKitchen clients such as Panasonic, PBS, Oxygen and Windstream.

Prior to The Media Kitchen, Darren worked at IGA Worldwide Inc., a companyhe co-founded in 2004. Darren has stewarded clients such as Viacom, SonyPictures, MTV, AT&T, eBay, Hewlett Packard, Intel Corporation, American EagleOutfitters, and Bodog into digital media campaigns utilizing search, richmedia, traditional online, digital video, video games, mobile, and digitalout-of-home.

"Darren is a real visionary and a serial entrepreneur who I believe willhelp us exponentially grow our digital offering. His domain knowledge ofdigital media and technology will help further differentiate The Media Kitchenover the coming months," said Lowenthal.

The Media Kitchen

The Media Kitchen is a new kind of media strategy, planning, buying andmanagement company designed to address the gamut of communications challengesclients face today. The Media Kitchen defines media as "anything that cancarry a branded message and impact the consumer" and believes that mediastrategy should be an essential component to any brand's message, not merely ameans of distributing it. Clients include Panasonic, KAO Brands (Jergens,Biore, Ban, John Frieda, Curel), Limited Brands, PBS, Delta Airlines, MoheganSun, Windstream Communications Mikes Hard Lemonade and Oxygen.SOURCE The Media KitchenMary Clare Jensen, of kirshenbaum bond + partner, +1-212-337.4875,mjensen@kb.com

Comments (0)

This discussion is now closed. We welcome comments on our articles for a limited period after their publication.