Cable Show '08 Will Demonstrate to New Orleans How ''CableCares''

Wed Nov 28, 2007 11:37am EST

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NCTA Announces Details of Multi-Faceted Campaign to Assist in the

Rebuilding Efforts for its 2008 Convention Host CityWASHINGTON--(Business Wire)--In an effort to show appreciation for a city that has hosted eightannual cable industry national conventions, the National Cable &Telecommunications Association (NCTA) today unveiled the details of acomprehensive community service initiative that will assist the NewOrleans region in its long-term recovery from the devastation causedby Hurricane Katrina. Under the umbrella of the "CableCares" community service program,and with the assistance of the City of New Orleans, Cox New Orleans,and local organizations helping in the rebuilding efforts, NCTA hasidentified several areas of need which the cable industry anddelegates to Cable Show '08 will be able to address. The Cable Show '08, NCTA's 57th annual convention andinternational exposition May 18-20, will be held in New Orleans. TheBig Easy - hosting its ninth NCTA convention - holds the mark forhosting more NCTA conventions that any other city. "When our trade show returns to New Orleans for the first timesince Hurricane Katrina, we'll have an enormous opportunity to leavebehind a lasting contribution to the revitalization of a city and aculture that has meant so much to us as a cable destination for thepast 30 years," said Debra Lee, Chairman & Chief Executive Officer,BET Networks and 2008 Convention Committee Co-chair. "That's why weare setting aside time before, during, and at the finale of The CableShow '08 for delegates to join in a number of special programsoffering support in a variety of ways to a city that is coming backstrong." "CableCares is an umbrella charity program providing anopportunity for everyone to give back in ways that play to theirspecial interests, strengths, and convictions," said Rocco B.Commisso, Chairman & Chief Executive Officer, Mediacomm CommunicationsCorp. and 2008 Convention Committee Co-chair. "I hope the entireindustry will get involved in this effort." Working with partner organizations, CableCares has identified thefollowing projects that will be the focus of NCTA's fundraising andvolunteer initiatives. Rebuilding the Playgrounds A vast majority of neighborhood and schoolyard playgrounds in NewOrleans were devastated by Katrina, leaving children with fewer placesto run and play. Working with non-profit playground builders, and withdesign input from the kids themselves, CableCares will fund andre-build some of these important community play spaces. For every $65,000 raised under this initiative, CableCares willorganize volunteers on Saturday, May 17 and Sunday, May 18 to clear alot for a playground and assemble slides, jungle gyms, and otherplayground equipment. Rebuilding the Libraries Many schools in the New Orleans area lost their libraries, andCableCares will organize a book and educational video drive to refillthe book shelves. Delegates to the Cable Show will be asked to "bringa book," with the goal of collecting 15,000 new books. CableCares willcoordinate the effort with New Orleans schools and a fulfillment houseto identify the titles most in need. Bringing Schools Back In addition to restocking libraries, city schools have many otherneeds, often as simple as a clean set of lockers and a fresh coat ofpaint, while others need to be completely rewired and equipped withtechnology. CableCares is working with the local school system and CoxNew Orleans to identify schools with the greatest need and to mobilizevolunteers to take action. On Saturday, May 17 and Sunday, May 18, hundreds of cable industryvolunteers will be organized to clean, paint, and spruce up schoolgrounds. CableCares will also coordinate donations of cabling andequipment - including cable modems, set-top boxes, computers, and TVs- to install video and Internet services in selected schools. Battle of the Bands Fundraiser The annual closing night party of The Cable Show '08 will serve asa charity fundraiser, and the entertainment will feature performancesfrom some of the cable industry's best rockers and musicians. The"Battle of the Bands" concert will be a friendly yet fiercecompetition among bands comprising executives from cable operators,program networks, vendors, and media organizations. Bands from the following companies already have committed to takethe stage: Time Warner Cable, Charter Communications, Fox NetworksGroup, Discovery Communications, and CableFAX/C-SPAN, and more areexpected. Proceeds from the event will benefit New Orleans schools,libraries, Habitat for Humanity and other organizations helping NewOrleans rebuild. The Sportsman Channel's Hunt.Fish.Feed(SM) initiative The Sportsman Channel's Hunt.Fish.Feed(SM) initiative connectshunters, meat processors and shelters to feed those who are lessfortunate. Hunters and anglers donate millions of meals annually tothose in need through programs like Safari Club InternationalFoundation's Sportsmen Against Hunger(TM). The successful program comes to New Orleans on Saturday, May 17with volunteers assisting with the food donation at a local shelter. Bike Tour Fundraiser Produced and managed in partnership with Reed BusinessInformation, publisher of Multichannel News and Broadcasting & Cable,CableCares will sponsor a bike tour and rally that allows conferenceparticipants to see first-hand the state of recovery and advancementof New Orleans. The routes would be of short, medium and long distance

(approx. 15, 30 and 60 miles); and will take cyclists through bothrecovered and still-recovering sections of New Orleans. Participantswill be asked to solicit a minimum of $350 for the CableCares NewOrleans fund, and bikes and guides will be provided. "New Orleans is a special city to the cable industry and hasalways welcomed us with open arms. The CableCares initiative gives ourindustry the opportunity to show how much this city means to ourindustry, and I'm excited to see the results," said Kyle McSlarrow,NCTA President & CEO. Cox Communications is playing a leading role alongside ten othercable operators (Bresnan Communications, Bright House Networks, CableONE, Cablevision, Charter Communications, Comcast, InsightCommunications, Mediacomm, Suddenlink, Time Warner Cable) and thenation's largest interconnect, Adlink, to cumulatively commit at least$12 million in donated advertising time on their networks to the NewOrleans Tourism Initiative. Research suggests this unprecedentedinitiative will yield greater than $1.3 billion in visitor spendingand help City of New Orleans rebound from the devastating impact ofHurricane Katrina. More information about the many New Orleans CableCares volunteeropportunities, or to offer suggestions for other programs, emailmessages can be sent to Cablecares@ncta.com,or contact NCTA's industryaffairs department at 202-222-2430. Further information about The Cable Show '08, news from the Cityof New Orleans, and an opportunity to sign up for periodic Cable Showupdates, are available at the Cable Show's website,www.thecableshow.com. NCTA is the principal trade association for the U.S. cableindustry, representing cable operators serving more than 90 percent ofthe nation's cable television households and more than 200 cableprogram networks. The cable industry is the nation's largest broadbandprovider of high-speed Internet access after investing more than $110billion over ten years to build a two-way interactive network withfiber optic technology. Cable companies also provide state-of-the-artdigital telephone service to millions of American consumers.For The Cable ShowRob Stoddard/Brian Dietz, 202-222-2350orEric Thomas, Fratelli Group202-822-9491Copyright Business Wire 2007

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