Moses Anshell Launches New Advertising Campaign for Ubisoft(R)'s My Word Coach Video...
Moses Anshell Launches New Advertising Campaign for Ubisoft(R)'s My Word Coach Video GamePHOENIX--(Business Wire)--Moses Anshell, an independently owned advertising agency based inPhoenix, has been selected by Ubisoft, one of the world's largestvideo game publishers to develop a creative print and televisionadvertising campaign for the launch of My Word Coach video game. MyWord Coach, developed under the guidance of a linguist, is a game thatanyone can play to improve vocabulary and increase confidence inverbal expression. The game consists of a variety of trainingexercises, four "Coach" personalities and a database of more than16,800 words to master. Moses Anshell developed TV and print ads that are runningthroughout the U.S. and in Europe. "It's a real challenge making humor translate across geographicboundaries," said David Leibowitz, VP and Creative Director for MosesAnshell. "We've had to personalize each campaign to each audience, butUbisoft has given us the freedom to explore some really wild thingsand we're excited about the outcome. This has been one of the most funstorytelling projects I have ever been a part of." Louie Moses and Jos Anshell opened up shop in downtown Phoenix in1982; they have represented an eclectic variety of clients, currentlyincluding US Airways, Nintendo, Shutters on the Beach, The ArizonaOffice of Tourism, among many others. About Moses Anshell Moses Anshell is a full-service marketing agency headquartered inPhoenix, Arizona. Clients include US Airways, Nintendo, Shutters onthe Beach and Hotel Casa del Mar, Arizona Office of Tourism, SnellReal Estate and others. Moses Anshell has received more awards fortheir creative work than any other Arizona agency and was named onethe top 20 creative shops in the country by Creativity Magazine. Formore information, visit www.mosesanshell.com. About Ubisoft Ubisoft is a leading producer, publisher and distributor ofinteractive entertainment products worldwide and has grownconsiderably through a strong and diversified line-up of products andpartnerships. Ubisoft has offices in 23 countries and sales in morethan 50 countries around the globe. It is committed to deliveringhigh-quality, cutting-edge video game titles to consumers. Ubisoftgenerated sales of 680 million Euros for the 2006-07 fiscal year. Tolearn more, please visit www.ubisoftgroup.com.
(C) 2007 Ubisoft Entertainment. All Rights Reserved. Ubisoft,Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainmentin the U.S. and/or other countries. Nintendo DS and Wii are trademarksof Nintendo. (C) 2006 Nintendo.Moses Anshell, PhoenixRyan La Rosa, 602-254-7312Cell: 480-216-5560ryanlarosa@mosesanshell.comCopyright Business Wire 2007
Follow Reuters