42 Entertainment Names New Management Team
DiNunzio Remains CEO; Bonds and Lieu Promoted; Weisman Starts Related EntityPASADENA, Calif., Nov. 28 /PRNewswire/ -- 42 Entertainment
(www.42entertainment.com), the interactive content and immersive marketingcompany known as creators of the Alternate Reality Gaming (ARG) genre, todayannounces two executive-level promotions, as well as an upgraded corporateheadquarters in Pasadena, California.
In response to the company's growth, Joe DiNunzio, Chairman and CEO, andJordan Weisman, Chief Creative Advisor, announced the following promotions:
-- Susan Bonds becomes President, 42 Entertainment; previously she was
Chief Production Officer, Executive Producer.
-- Alex Lieu becomes Chief Creative Officer, 42 Entertainment; previously
he was VP, Creative Development.
DiNunzio said, "We're incredibly excited about the pace at which 42 hasbeen expanding and the leadership team in place to drive the company forward."
Concurrently, Weisman, whose brainchild (The Beast) is known as theworld's first alternate reality game, will spin off a new company called Smith& Tinker to develop transmedia connected toys and entertainment, some of whichare based upon intellectual property created by 42 Entertainment.
In the same series of moves, Elan Lee, Sean Stewart and Jim Stewartsonstep down from 42 Entertainment.
42 Entertainment: The Wizards Behind the Curtain
42 Entertainment is well-known for creating and designing immersivemarketing campaigns, global online and offline puzzles, and alternate realitygames that have helped clients bring their brands to consumers throughentertainment-based experiences.
Most recently, Bonds and Lieu were the driving force behind the experiencethat launched Nine Inch Nails' "Year Zero" album; and the world's largestpuzzle game for the launch of Window's Vista operating system. Current 42projects in production include campaigns for television, motion picture, game,and automotive partners.
The 42 Entertainment team was also responsible for pioneering the ARGspace with such well-known experiences as The Beast and ilovebees.
Weisman said, "The pioneering work that 42 has done over the last fouryears shows the power of weaving together myriad forms of communications andentertainment into a single compelling immersive experience."
42 Entertainment (www.42entertainment.com) is the market leader atinventing, creating, and producing some of the world's best immersive,participatory, and cross-platform entertainment experiences. Based inPasadena, California, 42 Entertainment comprises influencers fromentertainment, marketing, music, gaming and the arts. The company is bestknown for its genre-creating ARGs, The Beast and ilovebees, as well as recentglobal puzzle games to launch Microsoft's Vista operating system and the NineInch Nails "Year Zero" album.SOURCE 42 EntertainmentSamantha DiGennaro, for 42 Entertainment, +1-212-966-9525,sam@digennaroNY.com
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