Neil Golden Named Senior Vice President and Chief Marketing Officer, McDonald's USA

Neil Golden Named Senior Vice President and Chief Marketing Officer,McDonald's USAGolden Replaces Retiring CMO William 'Bill' Lamar April 1, 2008

OAK BROOK, Ill., Nov. 29 /PRNewswire-FirstCall/ -- McDonald's announcedtoday the promotion of Neil Golden to Senior Vice President and ChiefMarketing Officer, McDonald's USA, effective April 1, 2008. Golden, an18-year McDonald's veteran with extensive local and national marketingexperience, is well-positioned to lead McDonald's U.S. Marketing.

"Neil Golden has a proven track record of people and marketing leadershipfor brand McDonald's," said Don Thompson, president of McDonald's USA."Knowing the essence of our business, coupled with a keen insight for whatresonates and motivates people makes Neil uniquely qualified to lead nationalmarketing for the U.S. business."

Golden's McDonald's career began in 1989 as a regional marketingsupervisor in McDonald's Indianapolis region. Since then he has held avariety of field and Home Office positions, including his most recent positionas Vice President of Marketing, McDonald's USA, where he was responsible fornew initiatives, emerging consumer trends, strategic planning, plandevelopment and ethnic marketing.

In his new role, Golden will oversee all aspects of national marketing forMcDonald's USA, including collaboration and alignment with McDonald's OperatorNational Advertising Fund (OPNAD), for nearly 14,000 McDonald's restaurants inthe United States.

"For any current or aspiring marketer, the CMO job at McDonald's is theequivalent of the elusive brass ring," said Golden. "It's humbling to thinkabout the leadership marketing campaigns produced for this great brand duringthe last 50 years. However, because we have so many passionate, creative andtremendously talented marketing professionals working on our business, I amabsolutely confident we'll continue to surprise and delight our customers inways that are fun and uniquely McDonald's."

Golden is a Chicago native and a graduate of Northwestern University. Heserved as a founding member of the Board of Directors for the Ronald McDonaldHouse at Loyola. He currently serves on the Board of Directors for theThurgood Marshall College Fund and the Advisory Board for the Suzuki-OrffSchool of Music.

McDonald's USA, LLC, is the leading foodservice provider in the UnitedStates serving a variety of wholesome foods made from quality ingredients tomillions of customers every day. More than 80 percent of McDonald's 13,700U.S. restaurants are independently owned and operated by local franchisees.For more information about McDonald's visit http://www.mcdonalds.com.SOURCE McDonald's USA, LLCWilliam Whitman Jr., +1-630-623-6745, or Richard Ellis, +1-630-623-3187, bothof McDonald's USA

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