Bobby Flay Signs With Food Network and Kohl's to Develop Branded Kitchenware and...
Bobby Flay Signs With Food Network and Kohl's to Develop Branded Kitchenwareand Entertaining ProductsFlay is the First Celebrity Chef to Collaborate with Food Network on a BrandedProduct Line
NEW YORK, Nov. 30 /PRNewswire/ -- Food Network and Kohl's Corporation
(NYSE: KSS) today announced that Bobby Flay has signed on to develop his firstcollection of kitchenware and casual entertaining products to launchexclusively at Kohl's in spring 2008. Flay is the first celebrity talent tocollaborate with Food Network on a branded line of products.
"Bobby Flay's bold and colorful approach to cuisine is a great fit withKohl's and Food Network's mission to translate culinary expertise into uniqueand exciting products," said Sergei Kuharsky, general manager, Food Network."Bobby has been an important member of the Food Network family for more than13 years. We are excited to extend our partnerships with Kohl's and BobbyFlay."
The casual lifestyle brand will include cookware, dinnerware, kitchengadgets, utensils, cutlery, kitchen textiles, kitchen electrics and barbequetools. The brand will represent Flay's flair for food and entertaining withMediterranean influences, bold colors and rich textures.
"As one of Food Network's most recognizable talents, Bobby Flay is atrusted authority on cooking, grilling and entertaining," said Kevin Mansell,president of Kohl's Corporation. "His enthusiasm and expertise make him anideal partner in expanding the Food Network collection and delivering onKohl's mission of offering world-class brands to customers nationwide."
"I am excited to launch these products with Food Network, a great partnerto me for the past 13 years, and Kohl's, who knows the products I want toproduce," Flay commented. "We want these products to be part of everyone'skitchen, and to inspire you to grill and entertain with them every weekend."
The announcement of Flay's new collection is part of Food Network's talentbrand management strategy to take its celebrity chefs beyond TV and bringtheir culinary expertise home to the Food Network viewer in a variety of ways.In spring 2008, timed with the launch of the line, Food Network will make Flaya focal point in programming, online, events and brand extensions.
The original collaboration between Food Network and Kohl's, an exclusivecollection of Food Network-branded products, launched at Kohl's storesnationwide and on Kohls.com this September. The network and retailerannounced the partnership in 2006.
About Food Network
FOOD NETWORK (http://www.foodnetwork.com) is a unique lifestyle networkand Web site that strives to be way more than cooking. The network iscommitted to exploring new and different ways to approach food -- through popculture, competition, adventure, and travel -- while also expanding itsrepertoire of technique-based information. Food Network is distributed tomore than 90 million U.S. households and averages more than seven million Website users monthly. With headquarters in New York City and offices inAtlanta, Los Angeles, Chicago, Detroit and Knoxville, Food Network can be seeninternationally in Canada, Australia, Korea, Thailand, Singapore, thePhilippines, Monaco, Andorra, Africa, France, and the French-speakingterritories in the Caribbean and Polynesia. The E.W. Scripps Company
(NYSE: SSP), which also owns and operates HGTV (http://www.hgtv.com), DIYNetwork (http://www.diynetwork.com), Great American Country
(http://www.gactv.com) and FINE LIVING (http://www.fineliving.com), is themanager and general partner.
About Kohl's Corporation
Based in Menomonee Falls, Wis., Kohl's (NYSE: KSS) is a family-focused,value-oriented specialty department store offering moderately priced,exclusive and national brand apparel, shoes, accessories, beauty and homeproducts in an exciting shopping environment. A company committed to thecommunities it serves, Kohl's operates 929 stores in 47 states and has raisedmore than $85 million for children's initiatives nationwide through its Kohl'sCares for Kids(R) philanthropic program. For a list of store locations andinformation, or for the added convenience of shopping online, visithttp://www.kohls.com.SOURCE Food NetworkCarrie Welch of Food Network, +1-212-401-2420, email@example.com; orVicki Shamion, +1-262-703-1464, firstname.lastname@example.org, or Jam Stewart,+1-262-703-7736, email@example.com, both of Kohl's
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