Rohm and Haas Company and SKC Launch 'SKC Haas Display Films'

Mon Dec 3, 2007 8:15am EST

* Reuters is not responsible for the content in this press release.

Joint Venture Executive Leadership Named
PHILADELPHIA & SEOUL, Korea--(Business Wire)--SKC Haas Display Films, a new joint venture between Rohm and Haas
Company (NYSE: ROH) and SKC Company, Ltd., began operations this week.
Headquartered in South Korea, the company develops, manufactures, and
markets advanced optical and functional films used in the flat panel
display industry.

   The formation of SKC Haas marks a major milestone for Rohm and
Haas Electronic Materials and the growth of its Flat Panel Display
Technologies business. Throughout 2007, the company has been investing
to build a flat panel business that offers a suite of new products for
LCDs and plasma displays. Earlier this year, Rohm and Haas acquired
Eastman Kodak's Light Management Films business.

   "SKC Haas represents a very important step in the growth of our
Electronic Materials business," said Dr. Yi Hyon Paik, vice president
and business group director, Rohm and Haas Electronic Materials. "We
have been aggressively expanding our presence in the flat panel
market, where we believe the combination of our materials expertise,
the deep pipeline of technology from the Kodak Light Management Films
acquisition, and the manufacturing capability of SKC Haas will
position us extremely well in this growing space."

   Related to today's announcement, Rohm and Haas has appointed Dr.
Dominic Yang as the president and business unit director for the
company's Flat Panel Display Technologies business. He is currently
the president and business unit director for Rohm and Haas's
Microelectronic Technologies business, and brings more than 20 years
of technical and commercial experience in the semiconductor industry
to this new role. Dr. Yang was recently appointed a vice president of
Rohm and Haas Company.

   Mr. Meoung-Han Kim is the president and CEO of SKC Haas Display
Films. He has held senior leadership positions at SKC, Incorporated
during his career, and most recently served as the managing director
of SKC's Display Division. Mr. Kim is a respected leader in the
display industry, and brings more than 25 years of film and display
industry experience to SKC Haas.

   Products developed, manufactured and marketed by SKC Haas Display
Films include a suite of advanced specialty display films for liquid
crystal (LCD) and plasma displays. The JV also will include
dispersions of pigments, key ingredients used to manufacture LCD color
filter resists. In addition to these films and materials, Rohm and
Haas's Flat Panel Display Technologies business develops and
manufactures a variety of products for the display industry, including
TFT photoresists and color filter chrome patterning.

   Forward Looking Statement

   This release includes forward-looking statements. Actual results
could vary materially, due to changes in current expectations. The
forward-looking statements contained in this announcement concerning
demand for products and services and sales forecasts, involve risks
and uncertainties and are subject to change based on various factors,
including the continued timely development and acceptance of new
products and services, the ability to market and sell current products
at expected levels, the impact of competitive products and pricing,
cost of raw materials, natural gas, and other energy sources, and the
ability to achieve price increases to offset such cost increases, and
the impact of tax and other legislation and regulation in the
jurisdictions in which the company operates. Further information about
these risks and others can be found in Rohm and Haas Company's SEC
10-K filing of February 28, 2007.

   About SKC Haas Display Films

   SKC Haas Display Films develops, manufactures, and markets
advanced specialty films and materials used in LCD and plasma
displays. These include light diffuser films, micro lens films,
optical protection films, release protection films, reflectors,
technology for touch panels, Plasma Display Panel filters, and
technology used to manufacture LCD color filters. The joint venture is
owned by Rohm and Haas Company and SKC Company, Ltd., and is
headquartered in Cheonan, Korea. Visit www.skc-haas.com for more
information.

   About Rohm and Haas Electronic Materials

   Rohm and Haas Electronic Materials develops and delivers
innovative material solutions and processes to the electronic and
optoelectronic industries. Focused on the circuit board, semiconductor
manufacturing, advanced packaging, and flat panel display industries,
its products and technologies are integral elements in electronic
devices around the world. Additional information about Rohm and Haas
Electronic Materials can be found at www.rohmhaas.com.

   About Rohm and Haas Company

   Leading the way since 1909, Rohm and Haas is a global pioneer in
the creation and development of innovative technologies and solutions
for the specialty materials industry. The company's technologies are
found in a wide range of markets including: Building and Construction,
Electronics, Food and Retail, Household and Personal Care, Industrial
Process, Packaging, Paper, Transportation and Water. Our innovative
technologies and solutions help to improve life everyday, around the
world. Based in Philadelphia, PA, the company generated annual sales
of approximately $8.2 billion in 2006. Visit www.rohmhaas.com for more
information.

Investor Relations For Rohm and Haas Company
Andrew Sandifer, +1-215-592-3312
asandifer@rohmhaas.com
or
Media Relations For Rohm and Haas Company
Ken Gedaka, +1-302-283-2157
kgedaka@rohmhaas.com
or
For SKC Haas Display Films
Sung Yun Cho, +82-02-2183-1717
sycho@skc-haas.com

Copyright Business Wire 2007