The Brazilian Consumer Electronics Market is One of the Fastest Growing Consumer...

Mon Dec 3, 2007 9:08am EST

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The Brazilian Consumer Electronics Market is One of the Fastest Growing Consumer Markets of the World Find out More with This 2007 2011 Report

DUBLIN, Ireland--(Business Wire)--Research and Markets
( has announced the
addition of "Consumer Electronics Market in Brazil (2007-2011)" to
their offering.

   The report "Consumer Electronics Market in Brazil (2007-2011)"
provides an extensive research and rational analysis on the consumer
electronics market of one of the fastest growing consumer markets of
the world - Brazil. This report helps clients to analyze the
opportunities and factors critical to the success of consumer
electronics industry in the country.

   The report has divided the market segments into white line, sound
and images, mobile phones, and computers for better evaluation of the
market. The overview on opportunities and future forecast helps the
clients analyze the future course of direction and major growth areas
of the industry.

   Market Analysis

   Brazil is ranked as the third most attractive consumer electronics
market from investment point of view among the E7 countries (including
China, India, Brazil, Russia, Indonesia, Mexico and Turkey). The
Brazilian consumer electronics market increased with CAGR of 8.69% for
the period spanning 2002-2006.

   In the white line category, washing machines and freezers will
grow substantially during the forecasted period (2007-2011) as the
penetration of these products is low in the country.

   In the sound and images category, there is still a lot of
potential for the growth of the TV and DVD sales as the number of
households is increasing and people are looking for new and innovative
products. Same is true for mobile phones - in Brazil; the penetration
rate of mobile phones was low at just 53 mobile phones per 100
inhabitants in 2006, leaving great scope for companies to play in the

   The continuous development and digital technologies are
revolutionizing the consumer electronics industry. Moreover, the
continuously falling prices of consumer electronics with increasing
disposable income are giving reasons to more consumers to spend on
electronics products and this is indicating that the consumer
electronics industry has bright future ahead in Brazil.

   Key Findings

   - Washing machines, freezers, and personal computers are among the
consumer electronics with low penetration rates, indicating ample room
for growth in sales in the medium-term.

   - In terms of sales volume, refrigerators will have the highest
sales followed by washing machines in the whine line goods during the
forecasted period (2007-2011).

   - In the images and sound segment, the DVD sales will increase
with the CAGR value of 8% and have the largest market in terms of
volume by 2011.

   - Retailer credit will play a critical role in driving the
consumer electronics sales coming from the lower socio-economic
segments. Although price will also continue to be a key driver,
financing options such as installment plans will drive the penetration
into these segments.

   - It is expected that per head disposable income in Brazil will
increase at a CAGR of 1.38% during 2007-2011 and will push the
consumer electronics market in the country.

   Key Issues & Facts Analyzed

   - How is the Brazil consumer electronics industry performing?

   - What is the market scenario of the consumer electronics industry
by products?

   - What are the factors critical to the success of Brazil consumer
electronics industry?

   - What are the opportunity areas that exist in the industry?

   - What is the future outlook of the industry?

   - Who are the major players in the Brazil consumer electronics

   Research Methodology Used

   Information Sources

   Information has been sourced from books, newspapers, trade
journals, and white papers, industry portals, government agencies,
trade associations, monitoring industry news and developments, and
through access to more than 3000 paid databases.

   Analysis Method

   The analysis method includes ratio analysis, historical trend
analysis, linear regression analysis using software tools, judgmental
forecasting, and cause and effect analysis.


   1. Analyst View

   2. Consumer Electronics Industry -The Quest for the Emerging

   3. Brazilian Consumer Electronics Industry

   4. Industry Dynamics

   5. New Vistas

   6. RNCOS's Future Forecast for Consumer Electronics Industry

   7. Leading Players

   8. Appendices

   List of Tables

   List of Figures

   For more information visit

Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980

Copyright Business Wire 2007