LifeLock Announces Partnership with National Rifle Association

Mon Dec 3, 2007 10:00am EST

* Reuters is not responsible for the content in this press release.

NRA Selects LifeLock Identity Theft Prevention Service for Members
                             and Employees
TEMPE, Ariz.--(Business Wire)--LifeLock CEO Todd Davis announced today a formal partnership with
the National Rifle Association (NRA) that will provide LifeLock's
industry leading identity theft prevention services to all NRA members
and employees. Through this partnership NRA members and employees can
enroll for LifeLock's services at a discounted rate.

   "We are very proud to announce our relationship with one of the
most recognized member organizations in the world," said Davis. "The
NRA is well known for providing its members with the best benefits it
can find to help better their lives. We are thrilled that they have
selected LifeLock as the identity theft prevention tool for their
members and employees."

   As the leader in identity theft prevention, LifeLock helps
consumers prevent ID Theft by setting and automatically renewing fraud
alerts with the major credit bureaus, removing member names from
pre-approved credit card offers and junk mail lists and guaranteeing
the service with the strongest $1 million service guarantee.

   In February, the Federal Trade Commission (FTC) released its
annual report highlighting that for the seventh consecutive year,
identity theft tops the list of consumer complaints. More than 225,000
complaints were filed in 2006, a number that experts believe is vastly
underrated due to the number of complaints that go unreported. In 2006
alone, identity theft cost Americans $1.1 billion dollars, the highest
amount ever.

   "We understand the need and the proven value of this prevention
tool and believe that it is a perfect fit for our 3.2 million members
as well as for our employees," said Wayne LaPierre, NRA Executive Vice
President. "It is our goal to partner with organizations such as
LifeLock, who are leaders in their respective fields, as we continue
to build on our strong foundation of member benefits."

   About LifeLock

   LifeLock ( helps consumers to render their
personal information useless to thieves, backing up its service with a
one million-dollar service guarantee. Famous for its CEO giving out
his Social Security Number in advertising and national press, the
company is experiencing astounding growth. Located in a secure
facility in Tempe, Arizona, LifeLock is a private company backed by
Kleiner Perkins Caufield and Byers as well as Bessemer Venture
Partners. The company recently won an American Business Award for the
Best Radio Advertising Campaign and was a finalist for 10 other
awards, including Best New Company and Best New Product/Service.

   About National Rifle Association (NRA)

   While widely recognized today as a major political force and as
America's foremost defender of Second Amendment rights, the NRA has,
since its inception, been the premier firearms education organization
in the world. For additional information on the NRA, visit

Mike Prusinski
VP, Communications
Tami Nealy
Communication Manager

Copyright Business Wire 2007
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