myRegence.com Wins Three Gold Awards from eHealthcare Strategy & Trends

PORTLAND, Ore., Dec. 3 /PRNewswire/ -- Just two years after its inception,
myRegence.com earned three gold awards at eHealthcare Strategy & Trends's 11th
Annual Healthcare Internet Conference, against 1,100 competing health
organizations in 12 categories.
The site was awarded gold status in three categories: Best
Health/Healthcare Content, Best Site Design and Best Overall Internet Site.
myRegence.com is a one-step resource for members looking for tools and
information designed to advise, navigate and reward them in their health care
decisions.
"Making healthy choices can be a difficult task in our complex world,"
said Will McKinney, vice president of consumer directed health systems for
Regence. "Our members value a trusted advisor that can offer reliable advice,
help them live healthier lives and navigate the health care system. We firmly
believe we're doing that with myRegence.com."
Regence met some tough competition, McKinney said, such as Johns Hopkins,
Healthgrades, UCLA Health System, Sharp Healthcare, Mayo Clinic, Google, OHSU,
Healthwise, Tenet Healthcare and CIGNA.
More than 1,100 entries into the contest were received from a wide range
of health care organizations. Organizations competed against others of
comparable type, size and resources in 12 different Award categories. The
program, launched eight years ago, recognizes the very best Web sites of
health care providers, health plans, health care associations, online health
companies, pharmaceutical/medical equipment firms, suppliers, other health
care organizations and business improvement initiatives. These awards
highlight the Internet's role in achieving an organization's business
objectives and recognize the hard work that has gone into creating outstanding
health Web sites.
McKinney credited his team's diligence and dedication for the honors.
"They have worked tirelessly to provide our members the type of experience
they need to be participants in their own health care and health care decision
making," McKinney said.
"With myRegence.com, we're helping to carry out our vision of value-driven
health care," McKinney said, noting that the site offers members
comprehensive, health-related information, including original health and
lifestyle content, community message boards, cost and quality comparison
tools, health programs, personal benefits and Rx information, and many other
resources to help members take charge of their health.
The Web site is available to those with health insurance through Regence,
which consists of Regence BlueShield of Idaho, Regence BlueCross BlueShield of
Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield (in
Washington).
About Regence
Regence the largest health insurer in the Northwest/Intermountain Region,
serving nearly three million members as Regence BlueShield of Idaho, Regence
BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and
Regence BlueShield (in Washington). Each plan is a not-for-profit independent
licensee of the Blue Cross and Blue Shield Association. Regence is committed
to improving the health of our members and our communities, and to
transforming our health care system. For more information, please visit
http://www.regence.com.
SOURCE Regence

Angela Hult of Regence, +1-503-412-7902, angela.hult@regence.com