MindArk Intends to Go Public

GOTHENBURG, SWEDEN, Dec 04 (MARKET WIRE) --
MindArk PE ("MindArk"), owner of the Entropia Universe online game
("Entropia"), plans an initial public offering (IPO). MindArk is in the process
of preparing for its upcoming IPO, which will likely include an offering of
newly
issued registered shares as well as existing shares. MindArk intends to use the
proceeds from the newly issued shares to implement its growth strategy, in
particular the expansion of its market position and pursuit of potential
acquisition opportunities.

Jan Welter, CEO of MindArk, said: "As a publicly traded company MindArk will
be
able to acquire intellectual property and make strategic acquisitions that will
enhance and expand Entropia Universe as the leading Virtual platform for
Entertainment, Commerce, Education and Avatar Development. The IPO will also
give us an opportunity to substantially expand our development team and to
further
develop our many current virtual systems and user tools employed by users to
engage in commerce, as well as to develop new ones."

MindArk has appointed Credit Suisse to help the company evaluate its
strategic alternatives including planning for the IPO.

About MindArk PE

Headquartered in Gothenburg, Sweden, MindArk is the sole developer and
operator of Entropia Universe, a massive multiplayer online role-playing game
("MMORG") which simulates a real cash economy in a virtual three-dimensional
universe. Entropia provides online interactive entertainment for users around
the
world, where users create their own characters, which are called avatars, and
embark on tasks, adventures and social interaction with other participants in
the virtual universe. MindArk's software is distributed for free with no
subscription fees. As a result, revenue of the business is largely
generated from activities within the virtual universe. The revenue model has
historically proven to be sustainable and is currently profitable. The
MindArk platform was originally founded in 2003.

Entropia Universe's user base has grown steadily from 30,000 in 2003 to in
excess of 650,000 in 2007 and is now recognized globally as one of the
mostsecure, financially dynamic and immersive virtual platforms available.
Strategic
partnerships with media companies and financial institutions combined with the
addition of new or enhanced developer tools in 2008 are expected to allow for
the construction of new planets, to exist within the financial structure of
Entropia Universe, for third party content providers to develop and market
independently.

MindArk PE AB
Jaerntorget 8
SE-413 04
Gothenburg
Sweden

This announcement is for general information only and does not form
part of any offer to sell, or the solicitation of any offer to buy, any
securities.The distribution of this announcement and the potential offer and
sale of
the securities described in this announcement in certain jurisdictions may be
restricted by law. Any persons reading this announcement should inform
themselves of and observe any such restrictions.

This announcement may not be taken, distributed or transmitted, directly
orindirectly, in any form in or into the United States, Canada, Australia or
Japan.

Information contained in this announcement may include "forward-looking
statements." All
statements other than statements of historical facts included herein,
including, without limitation, those regarding the Company's financial
position, business strategy, plans and objectives for future operations
(including development plans and objectives relating to the Company's
business) are forward-looking statements. Such forward-looking statements are
based on a number of assumptions regarding the Company's present and future
business strategies and the environment in which the Company expects to
operate in the future. These forward-looking statements speak only as to the
date of this
announcement and cannot be relied upon as a guide to future performance. The
Company expressly disclaims any obligation or undertaking to disseminate any
updates or revisions to any forward-looking statements contained in this
announcementto reflect any changes in its expectations with regard thereto or
any change
in events, conditions or circumstances on which any statement is based.

Contact:
Marco Behrmann
Chief Information Officer
MindArk PE
+46 (0)31 60 72 64
Email Contact

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