Shop Boyz End Year with Best Selling Ringtone for 2007

Mon Dec 10, 2007 9:30am EST

* Reuters is not responsible for the content in this press release.

#1 Single 'Party Like A Rockstar' Propels Atlanta Hip-Hop Trio As
 Most 'Honored' Group Of Year With 13 Award Nominations Including 2008
                              Grammy Nod
NEW YORK--(Business Wire)--Universal Republic Records' hip-hop trailblazers Shop Boyz landed
their first ever Grammy nod on Thursday, pulling down possible honors
for Best Rap Performance By A Duo Or A Group for their genre-leaping,
multi-platform anthem "Party Like A Rockstar." Incredibly, it was the
13th award nomination for the Atlanta hip-hop trio, which has taken
home 3 trophies in 2007 including Ringtone Of The Year at the 2007
Vibe Awards, the Andre 3000 Trendsetter Award at the 3rd Annual Radio
One Dirty Awards, and most recently, Best Track honors a the 2nd
Annual BET Hip-Hop awards in October. The 'Hood Rock' pioneers are
also nominated for a coveted People's Choice Award for Favorite
Hip-Hop song, with the 34th Annual Awards scheduled to air on CBS on
January 8, 2008. The 50th Annual Grammy Awards will be held at the
Staples Center in LA on February 10.

   Crowned as the biggest-selling ringtone for in 2007, "Party Like A
Rockstar" was spawned from their #11 debuting album Rockstar
Mentality, cementing an unparalleled string of #1's in virtually every
radio, video, and wireless chart available. The cutting-edge smash
single, selling over 3.3 million units, also became the fastest
Universal Music Group mastertone to be certified platinum, reaching
the coveted million-ringtone milestone in only six weeks. The raucous,
genre-mashing, rap-meets-rock anthem has made the Atlanta trio the
most honored hip-hop artists in music in 2007 (see list below),
dominating the Billboard's Digital and Hot 100 Singles Charts all year
long.

   The hit single also reigned at #1 on Billboard's Hot RingMasters
Chart, and #2 on Billboard's Hot Digital Songs Chart (as well as #1 on
iTunes and MySpace), becoming the fastest mover on every ringtone and
wireless carrier chart of the format. And now, a special 'holiday'
Ringtone version of the riveting hip-hop classic will be made
available to fans wanting to 'Party Like A Rockstar' with a seasonal
twist.

   Affirmed this past fall as a fan-certified hip-hop favorite as an
AOL 'Breaker,' the group's barrier-smashing signature song catapulted
them to the forefront of the popular music destination via interactive
fan voting. After conquering the Ringtone, Urban, Rap, MySpace and
iTunes domains, the group is currently blowing out a sold-out tour
with Marquee superstar Chris Brown. Earlier in the year they completed
a much buzzed-about road trek on the Mountain Dew sponsored Ball 4
Real Tour.

   Establishing a lasting connection with fans across the globe, the
following is the complete list of 2007 award nominations for hip-hop's
most popular new artists:

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*T
50th Annual GRAMMY Awards (upcoming February 10, 2008)
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Best Rap performance by Group or Duo

PEOPLE'S CHOICE AWARDS (upcoming Tuesday, January 8th, 2008)
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Favorite Hip-Hop Song

BET Hip-Hop Awards
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Best Track of The year- WON

VIBE Awards
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Ringtone of the Year- WON

AMERICAN MUSIC AWARDS
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Favorite Rap/Hip-Hop Duo or Group

MTV VMAs
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Monster Single of The Year

Fox TEEN CHOICE Awards
-----------------------------------------------------------------
Favorite Rap/Hip-hop Track
Favorite Artist (Group)

3rd Annual Radio One DIRTY AWARDS
-----------------------------------------------------------------
Andre 300 Trendsetter Award- WON
Best Rap Group
Dirty Song of The Year

OZONE Awards
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Club Banger Of The Year
Breakthrough Artist
*T

Universal Republic Records
Serena Gallagher, 212-841-8201
serena.gallagher@umusic.com

Copyright Business Wire 2007
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