iMedix Unveils Community-Powered Health Search Engine

NEW YORK, NY, Dec 10 (MARKET WIRE) --
iMedix, the first community-powered health search engine, launched today after
a
year in development. iMedix allows consumers to benefit from the online research
conducted by thousands of others with similar health conditions or
interests. The integrated community platform allows users to enhance that
information through real-time patient-to-patient interaction. By combining
advanced
search with community features, iMedix empowers people to find and share
health information in order to make better health-related decisions.

iMedix's patent-pending 'evolutionary' search engine analyzes users'
feedback
against millions of medical articles, pictures and videos in order to provide
the best answers for health related questions and concerns. The system ranks
Web pages based on those that have proven to be most useful and relevant to
other users searching for the same information. Additionally, iMedix shows users
whether pages are from sources certified by HON (Health On the Net Foundation),
URAC (Utilization Review Accreditation Commission) and other organizations.

Using iMedix, patients can easily connect with others who suffer from
similar
conditions and exchange information about symptoms, prevention and treatment
through real-time chat -- all in a single click. They can also build their own
communities around specific health interests by creating friends lists and
adding
new friends.

The company will soon make its health search technology available to other
Web
sites. Health portals, publications, blogs and other sites will have the
ability to embed the iMedix search widget to display instant and relevant
health information from people and Web sources.

iMedix meets a growing demand for reliable health information online. Ten
million Americans per day use the Internet to search for health-related
information,
according to the Pew Research Center(1). However, the majority are dissatisfied
with their search experience: A study by JupiterResearch(2) revealed that
only 16 percent of adults who searched online for health information were
satisfied with their findings. There is also a strong demand among patients
for community support and interaction via the Web: A separate JupiterResearch(3)
study revealed that 34 percent of US adults connected with others online, or
with
the online content created by others, for health reasons.

iMedix is a privately-funded start-up, founded in January 2007 by Internet
veterans Amir Leitersdorf and Iri Amirav. Amir Leitersdorf, CEO of iMedix,
previously co-founded Movota, which was successfully sold to The Bertelsmann
Group in 2005. He also held the position of CTO at Tapuz (TELAVIV: TPUZ). Iri
Amirav, CMO at iMedix, established and led the marketing division at MetaCafe,
overseeing 2,500 percent growth to 17 million uniques and 450 million page
views per month. Iri previously held positions at Time Warner and Pelephone.
iMedix is supported by an advisory board of strategic investors, successful
Internet
entrepreneurs, information retrieval specialists, artificial intelligence
professors
and medical experts. The company has raised almost $2 million to date in seed
funding.

"Until today, searching for health information online was a lonely business.
Now, for
the first time, it is a collaborative effort," said Amir Leitersdorf, co-founder
and
CEO of iMedix. "Our technology uses advanced learning systems to leverage the
hours of online research conducted by thousands of users for the benefit of
the individual patient. Every user interaction contributes directly to the
site's
ability to deliver relevant results. This breakthrough is what makes us so
excited
about bringing iMedix to market."

"We saw a tremendous opportunity to create a patient-powered service that
gave
users everything they need to make better health-related decisions," said Iri
Amirav,
co-founder and CMO of iMedix. "Our goal was to allow patients to harness the
real-life experiences of others. We've done that on iMedix by allowing
patients to find each other and communicate in real-time."

Sign-up for free by visiting iMedix at http://www.imedix.com

About iMedix, Inc.

Founded in January 2007, iMedix is a community-powered health search
enginethat allows people to easily find and share health information in order to
make better health-related decisions.

The company's innovative approach is a unique combination of a medical
search
engine with a collaborative community platform. Patients can immediately chat
with others that suffer from similar conditions and benefit from reading
medical Web articles that were ranked by the community.

iMedix will utilize its technology and services to connect
pharmaceuticals,insurance companies and medical organizations with highly
targeted consumers in
the rapidly growing market of online healthcare.

For more information, visit iMedix at http://www.imedix.com

(1) Pew Internet & American Life Project, August 2006

(2) US Online Health Consumer Survey, 2007: Understanding Search Behavior,
July 2007

(3) Online Health, JupiterResearch, February 2007

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Contacts:
Noah Dye
Cari Goodrich
LEWIS PR for iMedix
408/573-3662
Email Contact

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