Prudential Group Insurance Sales Force Focuses On The Pressing Needs Of Important...

Tue Dec 11, 2007 9:00am EST

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Prudential Group Insurance Sales Force Focuses On The Pressing Needs Of Important Market Niches

NEWARK, N.J.--(Business Wire)--Prudential Financial, Inc. (NYSE: PRU) announced today the
refocusing of its Group Insurance businesses' sales force aimed at
maximizing its overall sales opportunities. The redeployment of
members of its sales force, across its regional and national account
sales teams, includes aligning staff to better target and focus on the
unique needs of defined market segments.

   "We're building on the success we've experienced from our sales
team across all market segments, by ramping up our target marketing
activities as important elements in enhancing our market position. As
we redefine our market segmentation, our sales representatives will be
focused on one of three market segments: 25-999 lives; 1,000-14,999
lives; and 15,000+ lives," said Lori High, senior vice president of
business development for Group Insurance, Prudential. "Additionally,
our broad physical presence across the U.S. has led us to expand from
four sales regions to five."

   According to High, "These changes are designed to enhance and
expand our overall sales effectiveness. By adding to our sales depth,
we believe our sales force is better positioned for the future."

   Prudential's Group Insurance business manufactures and distributes
a full range of group life, long-term and short-term group disability,
long-term care, and corporate and trust-owned life insurance in the
U.S. to institutional clients primarily for use in connection with
employee and membership benefits plans. Group Insurance also sells
accidental death and dismemberment and other ancillary coverages and
provides plan administrative services in connection with its insurance

   Prudential Financial, Inc. (NYSE: PRU), a financial services
leader with approximately $637 billion of assets under management as
of September 30, 2007, has operations in the United States, Asia,
Europe, and Latin America. Leveraging its heritage of life insurance
and asset management expertise, Prudential is focused on helping
individual and institutional customers grow and protect their wealth.
The company's well-known Rock symbol is an icon of strength,
stability, expertise and innovation that has stood the test of time.
Prudential's businesses offer a variety of products and services,
including life insurance, annuities, retirement-related services,
mutual funds, investment management, and real estate services. For
more information, please visit

   Group coverages issued by The Prudential Insurance Company of
America, Newark, NJ. Prudential and the Rock logo are registered
service marks of The Prudential Insurance Company of America and its

   IFS-A141184 Ed. 12/07

Prudential Financial, Inc.
Sheila Bridgeforth, 973-802-6852

Copyright Business Wire 2007
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