Silicon Valley Venture Capital Veteran Launches Motivational Music Label 'SkinnySongs'

Heidi Roizen Develops Fun, Empowering, Radio-Quality Pop Music for
Women Who Want to Lose Weight and Get in Shape
WOODSIDE, Calif.--(Business Wire)--What do great music and losing weight have in common? According to
one of Silicon Valley's best-known venture capitalists and
entrepreneurs, Heidi Roizen ... just about everything. "In May I hit
my all time high weight," Heidi begins, "so I decided to commit myself
to losing it for good this time. I wanted to find music that would
keep me motivated about getting in shape and sticking to my diet.
While I normally exercise to music by artists like Pink and Carrie
Underwood, and their music is great, their lyrics didn't speak to me
about what I was trying to do. I figured, there is great, empowering
music about all sorts of topics; there must be for this too. But, I
searched for it, and just couldn't find any."

That is when Heidi decided to create her own hip music. She wrote
the kind of lyrics she herself wanted to hear - stories about making a
commitment, sticking to a plan, and getting into that skinny pair of
jeans in the back of the closet. She then collaborated with
accomplished music producers David Malloy, who has forty Number One
Awards to his name, and George Daly, CEO of About Records and a former
senior executive at Columbia and Atlantic Records, to create songs
that range in style from driving rock to jamming hip hop, featuring
amazingly talented emerging artists. With such empowering songs as
Objects in the Mirror Will Get Thinner Than They Now Appear, The
Incredible Shrinking Women, You Da Boss, I'm a Hottie Now, You Can't
Buy Thin and Skinny Jeans, her music celebrates commitment, strength
and sex appeal.

Now, the 50 million people in America alone who take the annual
pledge to lose weight will be able to find a voice - and some support
and encouragement - in Heidi Roizen's music.

"We are all incredibly proud of our work," states Heidi. "We know
that we are going to make a difference in encouraging people to right
size themselves." It certainly has worked for Heidi - by sticking to
her fitness and diet plan with some help from SkinnySongs, she has
lost 30 pounds, and recently zipped up her own skinny jeans.

SkinnySongs is available on Amazon and SnoCap, and will be
available on iTunes December 15. Read more about the artists and hear
the music at www.skinnysongs.com.

Fifteen Minutes PR for SkinnySongs
Ryan Croy or Bill Harrison, 323-556-9700
ryan@fifteenminutes.com
bill@fifteenminutes.com
or
Kelly-Fogelman Group (Northern California)
Michele Kelly or Nicole Glenn, 415-388-8009
mkelly@kfgroup.net
nicole@kfgroup.net

Copyright Business Wire 2007