Susan G. Komen for the Cure Names Tim Doke Chief Marketing Officer

Thirty-year Communications Veteran Tasked with Expanding Opportunities for
People to Engage with the World's Largest Breast Cancer Organization

DALLAS, Dec. 12 /PRNewswire/ -- Tim Doke, one of the most recognized
marketing and communications professionals, today was named chief marketing
officer for Susan G. Komen for the Cure, the world's largest grassroots
network of breast cancer survivors and activists.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070122/NYM084LOGO)
Doke joins Komen for the Cure after serving as a communications executive
for some of the world's largest companies and agencies including American
Airlines, Brinker International, Dell, Freescale Semiconductor and Hill &
Knowlton. As a result of his work at American Airlines during and following
the events of 9/11, he was recognized in 2002 as the Public Relations
Professional of the Year by the Public Relations Society of America.
"Tim has a proven track record in building brands and a deep understanding
of what makes consumers tick," said Hala Moddelmog, Susan G. Komen for the
Cure president and CEO. "His experience comes at a critical time as Komen
raises the momentum of the global breast cancer movement to the next level,
and works to achieve our goal of investing another $2 billion in breast cancer
research and community outreach programs in the next 10 years in order to
discover and deliver the cures."
Helping Komen to Engage New Activists
In his new role, Doke will work to expand opportunities for people to
engage with Komen and to empower them with quality resources. He will oversee
the areas of cause marketing, sponsorships, multicultural marketing, public
policy, brand marketing, merchandising, communications and events.
"Susan G. Komen for the Cure has built an amazing brand with a powerful
identity as the pioneer of the global breast cancer movement and voice for
those who have had no one to represent them," said Doke. "Now, as the
organization marks its 25th anniversary and the breast cancer movement is
reaching critical momentum, is an unprecedented opportunity to build upon
Komen's reputation and engage new activists in our effort to save lives and
end breast cancer forever."
Doke's Background
Doke has extensive national and international experience in strategic
communications, public affairs, advertising and branding, marketing, media
relations, crisis communications, internal communications, litigation PR,
issues management and corporate giving and foundation management. Doke has
worked closely with CEOs on all areas of reputation management and brand
protection.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do
everything in her power to end breast cancer forever. In 1982, that promise
became Susan G. Komen for the Cure and launched the global breast cancer
movement. Today, Komen for the Cure is the world's largest grassroots network
of breast cancer survivors and activists fighting to save lives, empower
people, ensure quality care for all and energize science to find the cures.
Thanks to events like the Komen Race for the Cure, we have invested nearly $1
billion to fulfill our promise, becoming the largest source of nonprofit funds
dedicated to the fight against breast cancer in the world. For more
information about Susan G. Komen for the Cure, breast health or breast cancer,
visit http://www.komen.org or call 1-877 GO KOMEN.
SOURCE Susan G. Komen for the Cure

Emily Callahan, +1-972-855-1607, ecallahan@komen.org, or Rebecca Gibson,
+1-972-855-4319, rgibson@komen.org, both of Susan G. Komen for the Cure