Infusion CRM Named Best SaaS Small Business CRM

Thu Dec 13, 2007 12:20pm EST

* Reuters is not responsible for the content in this press release.

Receives Two Willy Awards from CRM Reviewer Rich Bohn of
PHOENIX--(Business Wire)--Infusion Software, providers of Infusion CRM, the best-selling
customer relationship management (CRM) software for small businesses,
today announced that its web-based product, Infusion CRM, was named
"Best SaaS Small Business CRM Solution" by, the
leading independent source of critical analysis for the CRM software
segment. The Company also received the "Jim Cecil Award for Excellence
in Drip Marketing."

   "Infusion CRM is unique among the many programs I have reviewed
because it provides a totally integrated CRM solution that weds basic
contact and relationship management capabilities with the vast power
of Web 2.0 internet marketing capabilities such as a powerful shopping
cart and affiliate management system," said Rich Bohn, Executive
Editor of "Most CRM systems are still totally passive
repositories for information that never gets used once it is recorded.
Infusion CRM, on the other hand, provides powerful drip marketing
capabilities that let you effortlessly nurture relationships with
thousands of prospects."

   The Willy Awards were created by to honor CRM
solutions that genuinely help sales people take better care of their
customers and achieve their sales dreams. Awards are based on software
products that made it through's rigorous review
process in the last 12 months. The categories are logically designed
to help CRM shoppers make more meaningful comparisons. "Best SaaS
Small Business CRM Solution" and the "Jim Cecil Award for Excellence
in Drip Marketing" are two of these categories.

   "It's great to be recognized for two things that are really at the
core of what Infusion CRM is all about," said Clate Mask, President of
Infusion Software. "We've designed Infusion CRM with powerful
functionality and at the same time affordable for the small business
of 2-100 employees, and it's the most comprehensive solution on the
market today for marketers to nurture leads with automated follow up
marketing, otherwise known as drip marketing."

   Infusion CRM was developed to provide a web-based, centralized
customer management system that goes far beyond any other CRM software
available on the market, with critical modules including: e-commerce,
lead capture, email marketing, click tracking, billing and collections
and other functions of sales, marketing and customer service that are
not found in other CRM software programs.

   A growing number of companies are making the switch to Infusion
CRM because of frustration with using a variety of disparate software
programs to manage their customer relations. These programs may
include an email marketing system, e-commerce application, contact
manager database and spreadsheets.

   About Infusion Software

   Infusion Software liberates and empowers small businesses by
putting their marketing, sales, and customer management on auto-pilot.
The company's flagship product, Infusion CRM, is a web-based software
program (also known as SaaS) that centralizes, organizes and automates
lead generation, lead conversion and client fulfillment for true small
businesses (those with 2-50 employees) who are tired of dealing with a
hodge-podge of incompatible software programs and manual grunt labor.
Unlike any other CRM software available on the market today, Infusion
CRM is the most comprehensive, active CRM built specifically for
marketers, entrepreneurs and successful small businesses that
recognize marketing and automation are necessary to growing quickly
and profitably. The company, founded in 2001, is privately held and
headquartered in Arizona. For more visit


   First published as the newsletter, Computer Aided Selling in 1985, is the oldest source of independent analysis for all
facets of CRM software. Known as the CRM Truth Detector, Rich Bohn
helps small and medium-size companies discover and learn to
effectively use the one software solution that will absolutely assure
the success of their businesses.

Sacks Public Relations
Kathy Sacks, 602-619-4444

Copyright Business Wire 2007
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.