FranklinCovey Survey Reveals Top 3 New Year's Resolutions for 2008: Eliminate Debt,...

Tue Dec 18, 2007 8:08am EST

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FranklinCovey Survey Reveals Top 3 New Year's Resolutions for 2008: Eliminate Debt, Lose Weight, Develop Healthy Habits

   7 Habits Author and Organizing and Time Management Expert Offer 8
Tips for Making More Effective New Year's Resolutions and Goals in
SALT LAKE CITY--(Business Wire)--FranklinCovey (NYSE:FC), a global leader in effectiveness
training, productivity tools, and assessment services, today released
the results of its third annual New Year's Resolutions Survey, which
polled 15,031 customers. The survey found that respondents' top three
New Year's resolutions or goals for 2008 are to (1) get out of debt or
save money, (2) lose weight, and (3) develop a healthy habit like
exercise or healthy eating. The Top 10 New Year's resolutions or goals
were ranked as follows:


   1. Get out of debt or save money

   2. Lose weight

   3. Develop a healthy habit (e.g., exercise or healthy eating)

   4. Get organized

   5. Develop a new skill or talent

   6. Spend more time with family and friends

   7. Other

   8. Work less, play more

   9. Break an unhealthy habit (e.g., smoking, alcohol, overeating)

   10. Change employment

   The survey also found that 35 percent of respondents break their
New Year's resolutions by the end of January and only 23 percent of
those surveyed don't ever break them. Nearly 40 percent of those
surveyed attribute breaking their resolutions to having too many other
things to do, while 33 percent say they are not committed to the
resolutions they set.

   Experts Stephen R. Covey, best-selling author of The 7 Habits of
Highly Effective People and The 8th Habit: From Effectiveness to
Greatness; Julie Morgenstern, professional organizer, time-management
expert and best-selling author; and FranklinCovey (NYSE:FC), a global
leader in effectiveness training, productivity tools, and assessment
services, have partnered to give advice and offer 8 Tips for Making
More Effective New Year's Resolutions and Goals in 2008.

   Covey says, "Begin the New Year by setting one New Year's
resolution. Ask yourself, 'What one thing could I change that would
significantly increase my happiness?' Be honest with yourself and
examine your intent, motive and desire for setting your goal. It must
align with your deepest values, motivations and with what is most
important to you. Otherwise you won't have the passion or discipline
to stay committed when the going gets tough, especially when there are
so many other things distracting you from achieving your resolution."

   Morgenstern says, "Most New Year's resolutions are articulated in
the form of activities, such as 'lose 10 lb, get organized, and get
out of debt.' Strengthen your conviction by identifying the 'why'
behind the activity. The 'why' connects you to your bigger picture
goals--the core values which give your life meaning. For example,
Resolution - Exercise more. Why? To boost my energy and strength.
Resolution - Get out of debt. Why? To gain sense of security.
Resolution - Spend more time with family. Why? To deepen connections.
Identifying the 'why' will help you be more successful in goal setting
and in keeping your New Year's resolutions."

   8 Tips for Making More Effective New Year's Resolutions and Goals
in 2008 from Stephen Covey, Julie Morgenstern and FranklinCovey:

   Think of Your Resolutions as Goals

   Since many resolutions are notoriously vague, lofty and
overwhelming, instead, think of them as goals. Make sure each goal
includes clear measurements and specific deadlines (e.g., If you want
to lose weight, your goal should state how much weight you want to
lose and when you want to lose it by).

   Set Only 1 or 2 Realistic Goals

   Don't create a long list of goals. Instead only choose one or two.
If you're aiming to read 50 books, learn Italian, quadruple your
savings and drop three clothing sizes, you're not being fair to
yourself. Set realistic, attainable goals, and build from there.
(e.g., Save $200 or lose 3 lbs. by January 31). If you are a
procrastinator, create short-term benchmarks to keep you on track week
by week (e.g., Save $50 a week or exercise twice per week during the
month of January).

   Write Down Your Goals

   The act of writing down your goals will increase your chances of
achieving them. Make sure you write them somewhere you will review
them often (e.g., a planner or prominent place in your home or
office). By reviewing your goals daily, weekly and monthly, and the
progress you are making towards them, you will stay more committed to
achieving them.

   Take Baby Steps

   Break your goal down into tasks with deadlines and schedule them
accordingly into your planning tool (planner, handheld, etc.) The less
daunting the task, the more likely you will be to complete it (e.g.,
To lose weight you need to exercise, watch your calorie intake, drink
enough water, etc.) Add each step to your task list or calendar to
ensure it gets completed.

   Go Public

   Tell people you live or work with about your goal. When friends,
family and co-workers know what you are working toward, they will be
less likely to present you with temptations, more likely to notice or
ask about your progress and encourage you. It also motivates you to
remain committed to your goal so you don't have to admit failure

   Track Your Progress

   Make a scoreboard where you can visually track progress toward
your goal from your starting point to your end result. Post it where
you will see it regularly (e.g., a planner or prominent place in your
home or office) or wherever you have written down your goals.

   Reward Yourself

   Stay motivated by giving yourself rewards for incremental steps
toward your goal. Achieving your goal is rewarding in and of itself,
but why wait until you are at the end result to celebrate?

   If You Slip Up, Recommit

   Don't get discouraged if you slip up. Everyone has bad days. Just
forgive yourself, recommit to your goal and keep moving forward. Stay
energized and motivated to achieve the end result.


   This survey was conducted online within the United States between
October 24 and November 5, 2007 among 15,031 FranklinCovey Customers
nationwide. Of the 15,031 customers polled, 612 responded. Results
provided have a 95% confidence level and an overall margin of error of
+/-2.8 percent.

   In theory, with a probability sample of this size, one can say
with 95 percent certainty that the results have a statistical
precision of +/-2 percentage point of what they would be if the entire
adult population had been polled with complete accuracy. This online
survey is not a probability sample.

   About FranklinCovey

   FranklinCovey (NYSE:FC) is the global leader in effectiveness
training, productivity tools, and assessment services for
organizations and individuals. FranklinCovey helps companies succeed
by unleashing the power of their workforce to focus and execute on top
business priorities. Clients include 90 percent of the Fortune 100,
more than 75 percent of the Fortune 500, thousands of small and
mid-sized businesses, as well as numerous government entities and
educational institutions. Organizations and individuals access
FranklinCovey products and services through corporate training,
licensed client facilitators, one-on-one coaching, public workshops,
catalogs, 89 retail stores and FranklinCovey
has nearly 1500 associates providing professional services and
products in the United States and for 37 international offices,
serving more than 100 countries.

   About Julie Morgenstern Enterprises

   Julie Morgenstern ( is the New York Times
best-selling author of Making Work Work, Organizing from the Inside
Out, Time Management from the Inside Out and Never Check E-mail in the
Morning and is a contributor to O, The Oprah Magazine. Her work has
been featured in The New York Times, The Chicago Tribune, Bottom Line
Business and Cosmopolitan Magazine. She has also appeared on several
television and radio programs, including The Today Show, The Oprah
Winfrey Show, and National Public Radio. Since opening her
professional organizing business in 1989, Morgenstern and her staff
have organized the homes, offices, and schedules of such clients as
American Express, Microsoft, The Miami Heat, NYC Mayor's Office, Sony
Music, FedEx, Victoria's Secret, Time Warner, Inc., and Viacom/MTV.

Debra Lund, 801-244-4474

Copyright Business Wire 2007
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