K2 Sports Announces New Endurance Suncare Product Rollout for 2008

SEATTLE, Dec. 19 /PRNewswire/ -- K2 Sports announced today the January
2008 rollout of its new K2 Endurance line of sun care products developed and
tested to satisfy the extraordinary demands of outdoor sports enthusiasts in
all climates and at all altitudes. Answering the call from medical
professionals concerned with the ever growing occurrence of skin cancer among
outdoor athletes, K2 will feature three high performance products: the K2
Endurance Sunblock lotion in both SPF 30 and SPF 50, and the K2 Endurance Lip
Balm SPF 30.
(Photo: http://www.newscom.com/cgi-bin/prnh/20071219/LAW013)
In keeping with their reputation for innovation and leading edge
technology, K2 Sports has partnered with Outside Labs Inc., one of the premier
formulators of sun protection products for high performance athletes in the
US. Outside Labs scientist and action sport enthusiast Dr. Nicolas Martens is
a Cambridge University trained biochemist recognized as one of the leading
developers of sport-performance skincare products in the industry.
Athlete tested in conditions ranging from high altitude winter sleet to
scorching dry desert conditions, the K2 Endurance Suncare Products formulated
by Dr. Martens resolve fundamental performance issues specific to outdoor
sports. Utilizing the most advanced polymer technology and a proprietary
blending of four FDA approved sunscreens, the K2 Sunblock bonds to the skin
creating a longer lasting UVA + UVB barrier that delivers the best
sweatproofing and waterproofing currently available. The invisible, non-greasy
bonding formula simultaneously allows the skin to breath while preventing the
product from running and causing eye irritation. Added moisturizers combat dry
skin caused by exposure to sun, wind, and low-humidity mountain air.
Antioxidants provide an extra level of cellular skin fortification. As an
added safeguard for the sensitive skin of the lips, K2's Endurance Lip Balm
also includes Vitamin E and Aloe for deep moisturizing.
"K2 Sports is in the business of providing world class products that
deliver superior experiences for wintersports and outdoor enthusiasts," said
Robert Marcovitch, president of K2 Sports. "K2's new Endurance Suncare
products add an element of safety and performance that will give our customers
peace of mind and more personal enjoyment during their adventures on snow or
in the sun."
The scented K2 Sunblocks feature a functional on-mountain package design
in both a 1.5 oz and 4 oz bottle optimized for use in active conditions. The
lip balm has a new cap-less, silo-like container featuring one-handed
"glove-friendly" functionality. Because men use significantly less sun
protection than women, and men have much higher rates of skin cancer as they
age, one of the underlying design motivators for the K2 Endurance Suncare line
is to encourage younger men to become proactive in protecting their skin and
lips in all exposure conditions.
The K2 Endurance Suncare products will be available at specialty ski,
snowboard and resort shops; outdoor and sporting goods retailers; and online
at http://www.k2suncare.com. The 1.5 oz and 4 oz K2 Endurance Sunblocks will
retail for $6.99 and $12.99 respectively, and the Endurance Lip Balm will
retail for $6.99. For more information please visit http://www.k2suncare.com.
About K2 Sports
K2 Sports, based in Seattle, WA, is a leading designer, manufacturer and
marketer of adrenalin inspired products for winter and summer. Started 46
years ago, the K2 brand and businesses are world renowned as leaders in
design, production, marketing and sales. K2 was acquired in August 2007 by
Jarden Corporation, a New York Stock Exchange-listed consumer products company
based in Rye, N.Y., that owns brands such as Sunbeam, Coleman and Mr. Coffee.
K2 Sports is what happens when fun meets science and technology. The
company is driven by innovation and a passion for the sports enthusiast
looking for unique and authentic lifestyle experiences. For more information
on K2 Sports, its brands and products, visit http://www.K2sports.com.
About Outside Labs, Inc.
Outside Labs creates skin protection products for athletes who perform in
demanding outdoor conditions. The founders, Nicolas Martens and John Bowen,
meld world-class scientific expertise with a lifetime of action sports
experience. Both have surfed and snowboarded extensively around the globe. Nic
Martens earned a Ph.D. in biochemistry from the University of Cambridge in the
UK and spent 13 years developing breakthrough healthcare products for Johnson
& Johnson. John Bowen earned graduate degrees at both Caltech and Harvard, and
was a scientist at NASA before partnering with Nic to launch Outside Labs.
Their mission is to create skin products that give extraordinary protection
for people in pursuit of their passion.
SOURCE Outside Labs, Inc.

William Schlueter, +1-310-397-4321, bill@launchpadpr.com, for Outside Labs,
Inc.