Returned Mail Solutions Releases optiMAIL Postal Logistics Solution for Direct Mail

NAPERVILLE, Ill.--(Business Wire)--Returned Mail Solutions, Inc. (RMS), a leading UAA Solutions
company, today announced the release of optiMAIL. optiMAIL enhances
current front-end data configurations as well as back-end print, mail,
lettershop and logistics for Direct Mail. This solution is targeted
towards a hard-line reduction in annual Direct Mail postal budgets of
5-10%.

"We are excited about working directly with Resource Optimization
Group in the marketing of this new industry solution. Resource
Optimization Group has developed a robust new platform for
significantly reducing costs associated with our customer's Direct
Mail postage. As this solution was officially released to market at
the October 2007 Direct Marketing Association Annual Conference in
Chicago, we have seen many of the nation's largest companies already
commit to implementing the solution," said President Robert Hedstrom.
"This solution can have an enormous impact with companies that mail in
excess of 50 million direct mail packages annually. With Direct Mail
postal budgets from $10 million to $250 million annually, a 5-10%
impact to the bottom line can free up financial resources for
additional marketing efforts, including larger volumes of targeted
Direct Mail. This strategy coincides positively with Direct Mail
Returns' solutions for reducing the 15% publicized
undeliverable-as-addressed (UAA) direct mail issue."

"The solution works with our customer's existing infrastructure of
commercial printers, lettershops and logistics companies for
redefining and redirecting logistics for mail handling and associated
postal costs," said Ron Ewers, Partner, Resource Optimization Group.
"We are now able to better manage our customer's Direct Mail campaigns
for achieving in-home dates, reducing labor associated with postal
preparation and most importantly the significant reduction of our
customer's Direct Mail postal budget. There really is not an argument
to our solution, as it utilizes the existing framework, improves
quality, handling and represents hard-line savings. Working with
Direct Mail Returns is a strategic move for our organization as we
continue to provide solutions that affect mail and our customers'
overall communication strategies."

About Direct Mail Returns

Direct Mail Returns is the Direct Mail focused business segment of
Returned Mail Solutions, Inc., a premier provider of solutions that
reduce and eliminate costs associated with the operational and
business impact of Returned Mail. The company helps organizations with
turnkey customer care and support; solutions that increase efficiency,
mitigate risks, grow revenue and meet the challenges of a changing and
mobile American public. More information is available at
www.directmailreturns.com and www.returned-mail.com/uaa.html.

About Resource Optimization Group

Resource Optimization Group provides proprietary Direct Mail
Postal Optimization solutions, in addition to address hygiene,
marketing and data services. The company helps organizations achieve
maximum postal discounts, enhanced mail processing and effective
marketing campaigns. More information is available at Resource
Optimization Group, 817.633.2012.

Returned Mail Solutions, Inc.
Robert S. Hedstrom
President
847.651.0991
rhedstrom@returned-mail.com
Visit us at www.returned-mail.com

Copyright Business Wire 2007