Press Release |
Sibby's Premium Organic Ice Cream Enters New Phase
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VIROQUA, Wis.--(Business Wire)--Following the devastating Midwest floods of August 2007, recovers and is back at full production. The seven year old manufacturer also has announced the launch of new packaging and the debut of their first organic ice cream parlor in Viroqua, Wisconsin. Sibby's Premium Organic Ice Cream, a 100% woman-owned, independent ice cream manufacturer was founded in 2001 by 'Sibby' or Sue Sebion who heads the company. Sibby, whose business barely survived the catastrophic floods of August gleams, "After seven years of struggle and then enduring the flood disaster, I finally feel prepared for growth and success; my new packaging is incredible, I have the support of Whole Foods and coops like Outpost (in Milwaukee, WI), and we have national distribution... most importantly, I'm making some amazing ice cream! We also send a heart-felt thanks to the generous donors and especially sowtheseeds.org who helped collect the disaster relief funds. And of course, I wouldn't be here without my many loyal customers." She continues, "It's wonderful how a big company like Whole Foods stood by me while we were down. Whole Foods CEO John Mackey is genuinely committed to embracing their local suppliers... I am a living testament to that." The new packaging highlights the uniqueness of her product. Sibby's is a hand-made all organic ice cream custard made from fresh, local milk. Her product is gluten free and made without gums or artificial ingredients. Sibby herself oversees every step in production. The ice cream factory is tucked onto her family's picturesque 150-year old Norwegian homestead farm. One of Sibby's goals is to keep the farm in production through value-added ventures and sustainable practices, "saving the family farm" as the label declares. "My great grandfather homesteaded this farm in 1858. It's our mission to keep it producing and in the family." Sibby with national distribution through the premiere organic distributor, United Natural Foods, is available in all Midwest Whole Foods Markets and many food coops and natural food stores across approximately sixteen states and growing. Sibby's Premium Organic Ice Cream is also pleased to announce the opening of her first soft-serve ice cream parlor Organic Zone in Viroqua, Wisconsin. In addition to Sibby's ice cream, Organic Zone serves up fair-trade, locally roasted coffee and espresso drinks, soda, tea, hot dogs, and other treats. The decor is "warm, George Jetson, Norwegian, and eclectic". Many of the elements are recycled in one fashion or another. "New vintage, if you will", her business partner Dr. Tony Macasaet explains. "We wanted to create a parlor that enhanced the Sibby's experience." For more information: web: SibbysIceCream.com. Phone: 608-634-3828. Sibby's Organic Zone Ice Cream Parlor can be found inside the Viroqua Public Market, 215 South Main Street, Downtown Viroqua, WI. Sibby's Premium Organic Ice Cream Sue Sebion, 608-634-3828 SibbysIceCream.com Copyright Business Wire 2007