Sibby's Premium Organic Ice Cream Enters New Phase

Fri Dec 21, 2007 10:35am EST

* Reuters is not responsible for the content in this press release.

VIROQUA, Wis.--(Business Wire)--Following the devastating Midwest floods of August 2007, recovers
and is back at full production. The seven year old manufacturer also
has announced the launch of new packaging and the debut of their first
organic ice cream parlor in Viroqua, Wisconsin.

   Sibby's Premium Organic Ice Cream, a 100% woman-owned, independent
ice cream manufacturer was founded in 2001 by 'Sibby' or Sue Sebion
who heads the company.

   Sibby, whose business barely survived the catastrophic floods of
August gleams, "After seven years of struggle and then enduring the
flood disaster, I finally feel prepared for growth and success; my new
packaging is incredible, I have the support of Whole Foods and coops
like Outpost (in Milwaukee, WI), and we have national distribution...
most importantly, I'm making some amazing ice cream! We also send a
heart-felt thanks to the generous donors and especially who helped collect the disaster relief funds. And of
course, I wouldn't be here without my many loyal customers."

   She continues, "It's wonderful how a big company like Whole Foods
stood by me while we were down. Whole Foods CEO John Mackey is
genuinely committed to embracing their local suppliers... I am a
living testament to that."

   The new packaging highlights the uniqueness of her product.
Sibby's is a hand-made all organic ice cream custard made from fresh,
local milk. Her product is gluten free and made without gums or
artificial ingredients. Sibby herself oversees every step in

   The ice cream factory is tucked onto her family's picturesque
150-year old Norwegian homestead farm. One of Sibby's goals is to keep
the farm in production through value-added ventures and sustainable
practices, "saving the family farm" as the label declares. "My great
grandfather homesteaded this farm in 1858. It's our mission to keep it
producing and in the family."

   Sibby with national distribution through the premiere organic
distributor, United Natural Foods, is available in all Midwest Whole
Foods Markets and many food coops and natural food stores across
approximately sixteen states and growing.

   Sibby's Premium Organic Ice Cream is also pleased to announce the
opening of her first soft-serve ice cream parlor Organic Zone in
Viroqua, Wisconsin. In addition to Sibby's ice cream, Organic Zone
serves up fair-trade, locally roasted coffee and espresso drinks,
soda, tea, hot dogs, and other treats.

   The decor is "warm, George Jetson, Norwegian, and eclectic". Many
of the elements are recycled in one fashion or another. "New vintage,
if you will", her business partner Dr. Tony Macasaet explains. "We
wanted to create a parlor that enhanced the Sibby's experience."

   For more information: web: Phone:
608-634-3828. Sibby's Organic Zone Ice Cream Parlor can be found
inside the Viroqua Public Market, 215 South Main Street, Downtown
Viroqua, WI.

Sibby's Premium Organic Ice Cream
Sue Sebion, 608-634-3828

Copyright Business Wire 2007