CinemaNow and Macrovision Collaborate to Deliver Premium Online Video Entertainment...
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CinemaNow and Macrovision Collaborate to Deliver Premium Online Video Entertainment to Consumer Electronics Devices
Consumers to Have Easy Access to High-Quality Videos on More
Devices
SANTA CLARA, Calif. & MARINA DEL REY, Calif.--(Business Wire)--Macrovision(R) Corporation (NASDAQ:MVSN) and CinemaNow
(www.cinemanow.com), a digital entertainment innovator delivering
high-quality Hollywood movies and TV shows across multiple platforms,
today announced that the two companies have integrated their
technologies to enable consumers to acquire premium video content and
download it directly from CinemaNow to a Macrovision-enabled consumer
electronics devices such as digital television sets (DTV), set-top
boxes (STB), and network attached storage (NAS) devices.
With this technology integration, consumers can expect to register
their Macrovision-enabled hardware at CinemaNow.com, allowing them to
watch one of the largest online selections of movies, TV shows and
music videos on their television by using the selected device.
Macrovision's technology will also enable the devices to find, stream
and playback other personal content stored anywhere on the home
network.
"CinemaNow is dedicated to providing access to great entertainment
wherever our customer is, in the living room or on the go," said Curt
Marvis, CEO of CinemaNow. "Making sure our service is readily
available on as many devices as possible is part of that mission, and
that's why we're collaborating with Macrovision."
The technology integration combines Macrovision's Connected
Platform technology and CinemaNow's proprietary digital entertainment
distribution technology. Macrovision's Connected Platform is a
comprehensive and flexible software solution that enables consumer
device manufacturers to develop consumer entertainment products that
can acquire streamed music, photos and video from PCs and networked
storage devices. It is a component of the Digital Living Network
Alliance (DLNA) standard and is compliant to the Universal Plug and
Play (UPnP) standard.
"CE manufacturers are realizing that content is king and their
devices are only as good as the content that they can access," said
Eric Free, EVP and general manager of Macrovision's Embedded Solutions
Business Unit. "Through teaming up with CinemaNow, we're providing CE
manufacturers with new services that simplify the process of acquiring
content for the home and enriching consumers' experience with digital
entertainment."
Consumers want access to a large selection of downloadable content
to be viewable on a wide variety of high-end consumer electronic
devices. However, because most of these devices are limited to playing
back DVDs or previously recorded programming, consumers are not always
able to view their choice of content on their preferred device.
Macrovision and CinemaNow's integration will help bridge the gap
between the PC and living room experience by connecting these devices.
About CinemaNow
CinemaNow, Inc. (www.cinemanow.com) is an innovator in digital
entertainment technology, delivering high-quality Hollywood movies, TV
shows and music videos to users across multiple platforms. Founded in
1999, CinemaNow has partnered with some of the biggest brands in
consumer electronics and digital entertainment including ARCHOS,
EchoStar Communications, Hewlett-Packard, Macrovision, Microsoft,
Samsung and Sonic Solutions to deliver thousands of video titles
directly to consumers. CinemaNow works with more than 250 licensors
including 20th Century Fox, ABC News, Disney, HDNet, Lionsgate, MGM,
Miramax, NBC Universal, New Line Cinema, Paramount Pictures, Sony,
Sundance Channel and Warner Bros.
About Macrovision
Macrovision provides a broad set of solutions that enable
businesses to protect, enhance and distribute their digital goods to
consumers across multiple channels. The company's All Media Guide
content database service and technologies enable consumers to access
information on music, movies and games in order to enhance their
overall experience with the content and devices. Macrovision solutions
are deployed by companies in the entertainment, consumer electronics,
gaming, software, information publishing and corporate IT markets to
solve industry-specific challenges and bring greater value to their
customers. Macrovision holds approximately 285 issued or pending
United States patents and more than 1,200 issued or pending
international patents, and continues to increase its patent portfolio
with new and innovative technologies in related fields. Macrovision is
headquartered in Santa Clara, California, U.S.A. with other offices
across the United States and around the world. More information about
Macrovision can be found at www.macrovision.com.
Macrovision
Linda Quach, 408-562-8504
lquach@macrovision.com
or
Edelman for CinemaNow
James Park, 323-202-1430
James.park@edelman.com
Copyright Business Wire 2008
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