Destination Television Deploys BroadSign's Digital Signage Software to Manage Advertainment Screens in Hotels, Gyms and

MINNETONKA, MN and FORT LAUDERDALE, FL, Jan 03 (MARKET
WIRE) --
BroadSign International Inc., a leading worldwide provider of hosted software
for
managing digital signage networks, today announced that Destination Television,
Inc.
(OTCBB: DSTV) has chosen BroadSign's Software as a Service (SaaS) solution
BroadSign(TM) Suite to operate its networks of digital screens in out-of-home
leisure venues.

Destination Television and its affiliates comprise one of the largest
digital
signage network operators whose media properties include displays in
high-traffic
areas in major US hotel chains, gyms and bars. The programming loop features
a mix of the latest movie trailers, music videos, advertising and useful local
information. The loop content and length are adjusted to customer
demographics and dwell times at each location. The company serves local,
regional and national advertisers and also produces content in-house.

"We offer our advertisers what traditional TV can not: we reach the
hard-to-get high income viewers when they are away from home or work and
ata fraction of the TV's ad cost," said Gordon Scott Venters, CEO of
Destination Television. "The ability to easily customize loop content and
schedules to each day at each location in a vast network is critical for
targeting our niche demographics and this is where BroadSign's application
perfectly
fits our needs."

Using BroadSign(TM) Suite will allow Destination Television's networks to
schedule and ensure content playback on each screen, monitor network and
campaign performance and produce proof-of-play reports for advertisers.
Theenterprise-scale software also makes it easy to manage media space inventory,
view avails, as well as target campaigns by demographic and geographic
criteria from one central location. The new software deployment is scheduled to
begin in January 2008.

"Destination Television is a great example of the new era of digital
media,where the mass audience is aggregated by engaging smaller target
audiences,"
said Rick Engels, BroadSign's president and CEO. "This type of narrowcasting
requires a powerful and sophisticated engine and BroadSign provides that type of
solution."

About BroadSign International Inc.

BroadSign International Inc. is a leading worldwide provider of hosted
solutions
for managing digital signage networks. The BroadSign(TM) Suite resolves the
challenges facing operators of digital signage networks: the need for full
campaign execution functionality, accountability and scalability. The
software enables network operators to target out-of-home audiences, sell or
purchase
network airtime and account for campaign performance. BroadSign combines
extensive
expertise in digital signage software, media, advertising, and information
technology and is a member company of the Out-of-home Video Advertising Bureau
(OVAB), OAAA, In-Store Marketing Institute and POPAI. Digital signage networks
in
25 countries around the world use The BroadSign(TM) Suite. The company's
corporate office is
located in Minnetonka, Minn., USA. For more, visit www.broadsign.com.

About Destination Television, Inc.

Destination Television, Inc. is a publicly traded corporation whose core
business is the operation and expansion of out-of-home digital signage networks
in high traffic locations. The Company's blend of blockbuster movie trailers,
new
music videos and advertisements creates its unique blend of advertainment.
Destination Television's own subscription-based networks, Bar TV, Gym TV, and
Hotel TV,
reach an adult mobile demographic at point-of-sale and drive traffic at retail
levels with relevant content assuring ads will be seen by an exact demographic
at a fraction of the cost of traditional television media. Destination
Television and its recently acquired advertising sales organization, American
Broadcast Group LLC, are based in Fort Lauderdale, Florida. Additional
information may be found at www.destinationtelevision.com.

This release contains forward-looking statements that involve risks and
uncertainties. These statements may differ materially from actual future events
or results, specifically in the areas of future sales growth and
profitability. Forward-looking statements are inherently subject to risks and
uncertainties, some of which cannot be predicted or quantified. Future events
and actual results could differ materially from those set forth in,
contemplated by, or underlying the forward-looking statements. The risks and
uncertainties to which forward-looking statements are subject, include, but are
not limited to, the effect of government regulation, competition and other
material
risks.

Media Contact:
Melissa Dolan
Fusion Public Relations
212-651-4236
Email Contact

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