Lifetime Television Claims Top Spot Among W18+ in December Prime While Recording...

Lifetime Television Claims Top Spot Among W18+ in December Prime While
Recording Fourth Consecutive Month of W18-34 Prime Ratings Growth
Network's Holiday Programming Stunt 'Fa La La La Lifetime' Posts Double-Digit
Total Day Growth Among W18-34, W18-49 and W25-54

NEW YORK, Jan. 3 /PRNewswire/ -- Lifetime Television, which ranked as the
#1 basic cable network among W18-49 and W25-54 in total day for 2007, ended
the year with a roar! In December prime, the network finished #1 among W18+
while registering its fourth consecutive month of W18-34 prime ratings growth.
For the entire year, Lifetime was up in prime 17% among W18-34.
Lifetime's December ratings gains were powered by the success of its
holiday programming stunt "Fa La La La Lifetime," which was hosted by Carson
Kressley ("How to Look Good Naked") and Melissa Peterman ("Reba"). Running
from December 1 through December 25, "Fa La La La Lifetime" posted double-
digit gains in total day among W18-34 (+20%), W18-49 (+13%) and W25-54 (+10%),
while averaging an audience of 1.7 million P2+, up 12% versus a year ago.
Leading the ratings charge were the December 8th Lifetime Original Movie
"Lost Holiday: The Jim and Suzanne Shemwell Story," which starred Jami Gertz
and Dylan Walsh (3.6 million P2+), and the December 1st "Holiday Switch,"
which showcased Nicole Eggert (3.5 million P2+).
Propelled by its holiday-themed movies, Lifetime Movie Network, the second
most-watched women's network, scored its fourth consecutive month of household
gains in both total day and prime. The network also enjoyed its highest-rated
week of the year (December 24-30) in households, P2+,
W18-49 and W25-54.
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME is
committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and their
families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and
Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment
Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney
Company.
SOURCE Lifetime Television

Gary Morgenstein of Lifetime Television, +1-212-424-7162,
morgenstein@lifetimetv.com