BlogTalkRadio Programming to Be Added to Reciva Internet Enabled Radios

Thu Jan 3, 2008 4:00am EST

* Reuters is not responsible for the content in this press release.

Reciva Users To Access Tens of Thousands of Shows Across More Than
  60 Content Categories Including Politics, Sports, Business, Comedy,
                  Music, Lifestyle and Entertainment
NEW YORK--(Business Wire)--BlogTalkRadio (www.blogtalkradio.com), the Internet's first live
social talk radio network for citizen broadcasters, and Reciva
Limited, the global leader in Internet radio technology
(www.reciva.com) have struck a partnership to bring BlogTalkRadio's
programming to users of Reciva-powered Internet Radios and networked
devices. Products from more than 30 Consumer Electronics brands stand
to gain access to Blogtalkradio's unique service.

   Reciva-powered radios allow users easy and convenient access to
thousands of live radio stations from across the world without the
need for a PC. Finding content is as easy as turning the dial on your
old transistor set. Except that now, turning the dial doesn't mean
tuning into specific radio frequencies: instead, web addresses for
specific online radio stations or archived radio programs are being
accessed. The radio call sign or program name is shown on a little
display, just like on an AM/FM radio.

   The partnership with BlogTalkradio will open up more then 40,000
BlogTalkradio shows. BlogTalkRadio offers both live and archived talk
radio shows across more than 60 content categories. BlogTalkRadio's
citizen broadcasters regularly host some of the hottest names in
politics, sports, business, lifestyle and entertainment including
Brian De Palma, presidential candidates Mike Huckabee and Barack
Obama, Oliver Stone, All Star David Wright, Jennifer Hudson, Dr.
Mehmet Oz, New York Times columnist Frank Rich, Meg Tilly and Arianna
Huffington, just to name a few.

   Commenting on the deal, Alan Levy, CEO and co-founder of
BlogTalkRadio stated, "This partnership allows BlogTalkRadio to
transcend the online space, enabling listeners to enjoy our growing
slate of quality citizen broadcast programming, without being tethered
to a computer - further establishing BlogTalkRadio as the radio
network of the 21st Century. With our increased reach to Reciva
listeners, BlogTalkRadio's content will be even more attractive to
strategic partners and advertisers."

   "This partnership with BlogTalkRadio is exciting for us, and
exciting for our customers," said Andrew Rhomberg, director of
business development and strategy at Reciva. Explaining further,
Rhomberg continued: "Their service is unique in that users can
participate not only as interactive listeners, but also as hosts and
show moderators. We aim to offer the most comprehensive platform of
audio services, both live and on-demand, to our partners and users and
the addition of BlogTalkRadio is a major step towards this goal."

   Visitors to the Consumer Electronics Show in Las Vegas will be
able to enjoy a sneak preview before the service goes live on Reciva
powered Internet radios in a few weeks.

   About BlogTalkRadio

   Originally launched in August 2006, BlogTalkRadio (BTR) is a free,
web-based platform which allows any user with a phone and a computer
to host a live, interactive radio show. Hosts call into the service by
phone, managing callers on the web-based host dashboard. Shows stream
live directly from the host's BTR webpage. Since the company's 2006
launch, thousands of hosts have broadcast more than 44,000 shows on
BTR. Notable hosts include Marla Cilley, the FlyLady home and life
organizer; Doug Christie, former NBA player; and the LAFD. BTR
relaunched a new site with updated features in September, 2007 at
http://www.blogtalkradio.com.

   About Reciva

   Reciva is the global market leader in Internet radio technology.

   Reciva's GATEPASS(TM) platform, which is at the heart of all
Reciva enabled Internet radios, provides internet radio services via
the Reciva Gateway. Reciva-enabled Internet radio devices can play
back online radio in almost every format including MP3, Microsoft(R)
Windows Media Player, RealAudio(R) Player, AAC (the format of iTunes),
Ogg Vorbis and many others. Reciva's technology is available as a
software license or in the form of the "Barracuda", "Stingray" or
"Mako" hardware modules, providing consumer electronics (CE) companies
and original equipment manufacturers (OEMs) with a turnkey solution.

   Reciva's Gateway technology delivers regularly updated and
verified Internet radio station lists to its internet radio products,
allowing listeners to access many thousands of live online radio
broadcasts without the need for a PC.

   The Reciva Radio Portal, www.reciva.com, enables listeners to
access the same stations via their PC. They can build customised
station lists and access subscription based music services to play via
their Reciva enabled radio.

   Reciva is a privately held company based in Cambridge, UK.

   http://www.reciva.com

BlogTalkRadio
Luke Armour, +1 330.439.4711
lukearmour@blogtalkradio.com
or
Middleberg Communications, LLC
David Bray, +1 212.812.5665
dbray@middlebergcommunications.com
or
Reciva
Andrew Rhomberg, +44-797-365-7891
ajr@reciva.com

Copyright Business Wire 2008
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