Ford Showcases Future of In-Car Satellite Communications at International CES 2008

Fri Jan 4, 2008 10:45am EST

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Ford Showcases Future of In-Car Satellite Communications at International CES
2008
- Popular Ford SYNC system upgrades and other new in-car communications
technologies to be unveiled at consumer electronics show on Sunday

    DEARBORN, Mich., Jan. 4 /PRNewswire-FirstCall/ --
    - New SIRIUS Travel Link system is coupled to Ford's next-generation
      navigation - developed with industry leader Xanavi

    - The system includes full music "jukebox" capability - with space for up
      to 2,400 tracks and Gracenote(R) technology for album cover art and
      music voice control

    - All-new 2009 Lincoln MKS luxury sedan - on sale this summer - is first
      vehicle with Ford's full suite of new in-car communications technologies

    - Every new Ford, Lincoln and Mercury vehicle will be available with
      Ford's award-winning SYNC system by year end; 85 percent of Ford's
      retail volume will be offered with SYNC - including Bluetooth
      connectivity


    Building on the success of SYNC, Ford Motor Company (NYSE: F) unveils the
next generation of in-car communications at the International CES on Sunday.
    The company will announce what comes next for SYNC - developed in
partnership with Microsoft - as well as introduce International CES attendees
to Ford's new SIRIUS Travel Link(TM) navigation system.
    "Ford's goal is to deliver the smart, connected in-car experience that
customers today demand and to lead the industry into a new era of in-vehicle
connectivity," says Derrick Kuzak, Ford's group vice president of Global
Product Development, who will attend the International CES, the world's
largest consumer trade event and showcase for new technologies.
    "Ford is answering the call with the best technology solutions from
companies like Microsoft and SIRIUS, connecting customers with mobile devices,
important information they need on the road and bringing the experience to
life with the latest in navigation technology and branded audio," Kuzak adds.
    SYNC is one of the rising stars in the auto industry today and is on track
to reach 1 million sales in early 2009.  SYNC connects people and their
favorite portable devices while in the vehicle, including media players and
Bluetooth-enabled mobile phones.
    In addition to new SYNC features to be revealed at the International CES,
Ford has confirmed that nearly every new Ford, Lincoln and Mercury vehicle
will be available with SYNC by year end, when approximately 85 percent of
company's retail volume will be offered with SYNC - including its Bluetooth
connectivity.
    Ford SIRIUS Travel Link(TM) navigation system
    At the International CES, Ford also will announce it is moving in-car
connectivity further forward with the launch of a next-generation navigation
system, available for the first time ever with SIRIUS Travel Link.
    With Travel Link, drivers and passengers will have access to up-to-the-
minute information and entertainment content through the vehicle's navigation
system.  This includes: current gas prices from an estimated 120,000 filling
stations; local, real-time traffic information for 78 markets; coast-to-coast
weather conditions with five-day forecasts; sports scores, and movie listings.
    Travel Link works through the existing SIRIUS satellite and repeater
infrastructure - offering uninterrupted, coast-to-coast coverage.
Specifically, the Ford SIRIUS Travel Link system provides information on:
    -- Traffic Data: SIRIUS Travel Link combines real-time traffic speed and
       flow data with accident and incident information to allow the user to
       navigate around congested areas.

    -- Weather: SIRIUS Travel Link shows coast-to-coast weather data, current
       conditions and five-day forecasts, detailed storm cell information,
       hurricane and tropical storm tracking, local wind speeds, and even ski
       resort conditions.

    -- Fuel Prices: Drawing on information from more than 120,000 gas
       stations, SIRIUS Travel Link sorts fuel options by price, distance or
       alphabetically.  If requested, the navigation system can route users to
       the gasoline station with the lowest fuel price.

    -- Sports: No matter your passion - NFL, NBA, MLB, NHL, NASCAR, NCAAF,
       NCAAB, and golf - SIRIUS Travel Link provides scores and schedules and
       can be personalized for the user's selected teams.

    -- Movies: With listings from more than 4,500 movie theaters, SIRIUS
       Travel Link helps consumers plan ahead by providing movie times,
       theater addresses, ratings and run lengths. Using the Ford navigation
       system, the data can be sorted by distance.  If requested, the
       navigation system can route users to the selected movie theater.


    "Having this information in a car is game-changing," said Doug Wilsterman,
SIRIUS senior vice president and general manager for automotive OEMs. "This is
technology that drivers will use everyday."
    When introduced this summer, the all-new 2009 Lincoln MKS will be one of
the first vehicles with Ford's full suite of new in-car communications
technologies, including Travel Link.  The service will be offered on multiple
Ford, Lincoln, and Mercury vehicles by the end of the year.
    A six-month introductory subscription to the SIRIUS Travel Link service -
combined with the SIRIUS Satellite Radio audio service - will be included in
every Ford, Lincoln and Mercury vehicle equipped with Ford's next-generation
navigation system.
    In-Car Communications Popularity Soars
    American consumers increasingly expect to stay connected and enjoy instant
access to information, studies show.  Approximately 243 million Americans have
mobile phones today and four of every five adults have regular access to the
internet.
    By 2009, trends indicate there will be as least 250 million portable media
players in use.
    A third of U.S. consumers are very interested in having Internet access in
their vehicles, and the number is close to 50 percent for survey respondents
between the ages of 16 and 25, according to a 2007 J.D. Power Automotive
Emerging Technologies study.
    "Consumers are increasingly demanding seamless connectivity between their
house and office and car," noted Sheryl Connelly, Ford Global Trends and
Futuring manager.  "They want to be able to access information 'just in time'
or on-demand, because they are used to having access to it wherever they go.
More than anything, they want to stay connected and informed."
    About Ford Motor Company
    Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles in 200 markets across six
continents. With about 250,000 employees and about 100 plants worldwide, the
company's core and affiliated automotive brands include Ford, Jaguar, Land
Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial
services through Ford Motor Credit Company. For more information regarding
Ford's products, please visit www.ford.com.
SOURCE  Ford Motor Company

Mark Schirmer, +1-313-390-8647, mschirme@ford.com, or Alan Hall,
+1-313-594-3744, Ahall32@ford.com, both of Ford Motor Company
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