Hitachi Shows off New Ultra Thin Plasma Display at CES

Fri Jan 4, 2008 5:28pm EST

* Reuters is not responsible for the content in this press release.

Just 1.5-inches Thin, Hitachi's New Plasma Display is Centerpiece
              of "Innovations Showcase" at Its CES Booth
LAS VEGAS--(Business Wire)--Hitachi has developed an Ultra Thin plasma display panel (PDP)
that is a mere 1.5-inches in depth. Having shaved more than one third
of the thickness off of today's comparable plasma displays, this new
product represents an engineering achievement of significant
importance from Hitachi.

   This new Ultra Thin plasma display will be the centerpiece of
Hitachi's Innovations Showcase here at CES, which also features:

   --  A "super" Ultra Thin LCD at just .75 inches in depth

   --  An advanced search technology that can be applied to visual
        images

   --  A system that allows video to be shared between homes and then
        viewed on a TV, not a PC

   --  A wireless video gateway for sharing content among several
        displays in the home

   --  An IPTV user interface for accessing, managing and sharing
        content at home or on the go

   Complete Family of Ultra Thin Displays

   While a handful of companies, including Hitachi, have already
developed Ultra Thin LCD models, Hitachi is among the first vendors to
demonstrate an Ultra Thin plasma display. For various technical
reasons, the challenges in producing a thin plasma display greatly
exceed those associated with developing a thin LCD, making Hitachi's
achievements - 1.5-inch Ultra Thin models in both LCD and PDP - even
more impressive. As a result, Hitachi expects to seize an early lead
in the rapidly emerging and commercially attractive new category of
Ultra Thin Displays.

   "Hitachi has a long history of innovation and a proven track
record of making breakthroughs that advance the consumer electronics
industry," said Daniel Lee, vice president of marketing for Hitachi
America, Ltd., Ubiquitous Platform Systems Division. "But what is even
more important than being first with a prototype or concept is being
first to deliver the end product to consumers. Especially for our
complete new line of Ultra Thin displays, we already have the
manufacturing processes, sales and marketing investment and overall
corporate commitment in place to put these products into consumers'
hands months, if not years, ahead of other suppliers. From our
perspective, and that of our distribution partners, being first with a
product in the sales channel is ultimately what is most important."

   Developed using highly proprietary and innovative technology from
Hitachi, which is so secretive and highly competitive it cannot be
revealed, the new plasma display sample is 50 inches in screen size.
Hitachi expects to commercialize the product by late 2009 and other
sizes may be available at that time.

   Alongside its 1.5-inch Ultra Thin PDP, Hitachi is also showing off
its "super" Ultra Thin LCD which measures an incredible .75 (19mm) in
depth. First seen at CEATEC in Japan last Fall, this 32-inch wonder
offers another proof point for Hitachi's engineering prowess. The
other breakthrough technologies Hitachi will feature in its
Innovations Showcase include:

   Similarity Based Image Retrieval System - With the volume of data
already at unprecedented levels and expected to continue to increase
rampantly, technology enabling quick searches of still and video
images is much in demand. In response, Hitachi has developed a
Similarity-Based Image Retrieval technology, a search engine for just
such large-scale image and video archives. Similarity-Based Image
Retrieval technology automatically extracts quantified information
intrinsic to the image -- such as color, shapes and forms -- and runs
searches to locate a match. This innovative search technique can be
used for something as basic as searching for a movie scene or image on
a camcorder to something as complex as searching for facial imagery in
security, video surveillance or law enforcement applications.

   Personal Video Sharing - Throughout CES, Hitachi will conduct
ongoing demonstrations of its Personal Video Sharing System, which
allows users to easily share and play content recorded for personal
use, both inside and outside the home, via a home data center. The
demonstration goes through a sample application in which content
recorded on a video camera can be shared between two homes - for
example, a consumer's home and that of their parents - simply by using
the first home's central server. The parents can then easily view the
latest videos of their grandchildren simply by using their television
to access the network - there is no need to hassle with a PC.

   Wireless HDTV System - This demonstration will show how
high-definition video content is distributed over WiFi from a Hitachi
wireless video gateway device to two Hitachi LCD HDTVs. The content is
stored locally on a hard disk drive, but the server can also connect
to a local PC or IPTV for HD content. Each TV has a remote control to
select different content via a user-friendly menu. This form of
wireless HDTV content distribution enables consumers to be located
anywhere in the home where a power supply is available. Complicated
and troublesome management of unsightly cable, satellite or other
wiring is no longer needed. Easy access to stored video and Internet
content provides an added advantage.

   IPTV User Interface - Hitachi will also demonstrate its new IPTV
User Interface. This innovative GUI features a set of intuitive
controls for selecting and enjoying content from various sources (home
server/network, broadcast, Internet, handheld devices, etc.); a
customizable menu with the ability to set user-specific preferences to
enhance personalization and control; and multi-device support, which
allows users to store and access content using multiple devices both
inside the home and on the go.

   Hybrid Monitor - Hitachi will show its one-of-a-kind Hybrid
Monitor that uses an advanced Light Source System capable of
generating an eight million to one (8M: 1) "mega contrast" ratio and
optimum light efficiency. Through the ingenious combination of
Hitachi's proprietary Micro Display system, a Sole Polarized Light
Source a magnifying lens and an LCD panel, the Hybrid Monitor
perfectly controls color gradation, allowing the viewer to see pure
black and natural images in a more true-to-life way than ever before
possible.

   For more information about Hitachi's activities at the 2008
International CES, please visit http://av.hitachi.com/

   About Hitachi America, Ltd.

   Hitachi America, Ltd., Ubiquitous Platform Systems Division,
produces and markets a wide variety of digital products for business
and consumers. The division's Consumer Group markets high-definition
plasma televisions and monitors, Blu-ray and Hybrid DVD camcorders.
The division's Business Group markets LCD projectors, interactive
whiteboards and security and observation system products through value
added resellers, system integrators, distributors and OEM.

   Hitachi has a unique position in the marketplace by manufacturing
and developing its own core technologies to provide consumers and
businesses with optimal product performance in each of Hitachi's
product categories. For consumer products, please visit
www.hitachi.us/tv. For business products, please visit
www.hitachi.us/digitalmedia. For more information about interactive
whiteboards and Starboard software, please visit Hitachi Software at
www.hitachi-soft.com.

   About Hitachi, Ltd.

   Hitachi, Ltd., (NYSE:HIT) (TOKYO:6501), headquartered in Tokyo,
Japan, is a leading global electronics company with approximately
384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007)
consolidated revenues totaled 10,247 billion yen ($86.8 billion). The
company offers a wide range of systems, products and services in
market sectors including information systems, electronic devices,
power and industrial systems, consumer products, materials and
financial services. For more information on Hitachi, please visit the
company's website at http://www.hitachi.com.

   (C) 2008, Hitachi, Ltd. All trademarks are property of their
respective owners.

Hitachi America, Ltd.
Tamara Deschryver, 619-591-5413
tamara.deschryver@hal.hitachi.com
or
Cecile Ashby, 816-920-7725
cdefilippis@currentlm.com

Copyright Business Wire 2008
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