Pioneer Optical Disc Expertise Advances On-Demand DVD Entertainment

New Retail Service Featuring Company's Renowned DVD Optical Drive
Being Demonstrated at CES
LAS VEGAS--(Business Wire)--Pioneer Electronics (USA) Inc., in collaboration with Sonic
Solutions, TitleMatch Entertainment Group and Primera Technology,
announces today the demonstration of a fully-functional Qflix(TM)
DVD-on-Demand Service with CSS encryption in its Consumer Electronics
Show booth #9827. The Qflix program, developed by Pioneer and Sonic
Solutions(R), offers a new means for content owners to release titles
for custom production and sale while maintaining the same level of
content protection used on commercially mass-produced DVDs.

"We are very excited to be part of such an innovative service that
will augment the retail, distribution and consumer experience of DVD
purchasing. Our efforts to establish Qflix with Sonic Solutions
further reinforce Pioneer's strong commitment to optical disc
development for both traditional and non-traditional content
distribution," said Andy Parsons, senior vice president at Pioneer
Electronics (USA) Inc.

Qflix was established to facilitate the adoption of secure
downloading and burn applications, in accordance with the "DVD
Download" industry-approved specifications for recording downloads set
forth by the DVD Forum and the DVD Copy Control Association (DVDCCA).

"We are delighted to be collaborating with Pioneer to provide CES
visitors a glimpse into the future of digital distribution," said Jim
Taylor, senior vice president and general manager of Sonic Solutions'
Advanced Technology Group. "Responding to consumer and industry
interest in the electronic sell-through of video content and
facilitating the adoption of secure download and burn applications,
the Sonic and Pioneer partnership promises to usher in a new era of
convenient consumer access to a broad range of quality entertainment."

Pioneer is featuring the TitleMatch DVD On-Demand service which
allows retail customers to purchase DVD movies and home entertainment
directly from a touch screen. Customer selected content is
automatically recorded and printed direct-to-disc using a Primera
Bravo XRP Disc Publisher, which features two integrated Pioneer
BDC-202MR Optical Drives for immediate delivery at point-of-sale.

About Pioneer

Pioneer's Home Entertainment Division develops high definition
home theater equipment for discerning entertainment junkies. Its flat
panel televisions, Blu-ray Disc players, A/V receivers and speakers
bring a new level of emotion to the HD experience. The company brands
include Pioneer and Elite(R). When purchased from an authorized
retailer, consumers receive a limited warranty for one year with
Pioneer products and two years with Pioneer Elite products. More
details can be located at www.pioneerelectronics.com.

About Qflix

The Qflix(TM) program offers a new means for content owners to
release titles for custom production and sale over the Internet while
maintaining the same level of copy protection used on commercially
mass-produced DVDs. Sonic's Qflix program provides essential
technology and IP for both the professional and consumer market. For
professional and enterprise manufacturing of DVDs "on demand," the
Qflix program allows production facilities to reduce the cost of
carrying physical inventory while simultaneously offering extensive
catalogs of content. The program also enables retailers to broaden the
number of movies by augmenting physical product with on-demand DVD
creation kiosks in their stores. For consumers, the Qflix program
provides a long-awaited downloading and burning solution for movies
and premium video content in computers and consumer electronic devices
such as set-top boxes, networked DVD recorders, and DVRs.

For more information regarding the Qflix technology licensing
program, please contact Qflix Licensing (licensing@qflix.com) or visit
(www.qflix.com).

About Sonic Solutions

Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) enables the
creation, management, and enjoyment of digital media content through
its Hollywood to Home(TM) products, services, and technologies.
Sonic's products range from the advanced authoring systems used to
produce Hollywood DVD, HD DVD, and Blu-ray Disc film releases to the
award-winning Roxio(R)-branded photo, video, music, and digital-media
management applications. Sonic's patented technologies and
AuthorScript(R) media engine are relied upon by leading technology
firms to define rich media experiences on a wide array of consumer
electronics, mobile devices, set-top players, retail kiosks, and PCs.
Always an innovator, Sonic has taken a leading role in helping
professional and consumer markets make the successful transition to
the new high-definition media formats and, through the DVD On
Demand(TM) and Qflix(TM) platforms, Sonic is defining new models for
the digital distribution of premium Hollywood entertainment. Sonic
Solutions is headquartered in Marin County, California.

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is
the world's leading developer and manufacturer of CD/DVD/BD
duplication and printing equipment. Primera is known for its
award-winning Bravo line of CD/DVD/BD publishers including the world's
best-selling Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc
Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and
Scandinavia).

More information about Primera, its history and products is
available on the Internet at www.primera.com or by calling
1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call
(763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com.

About TitleMatch Entertainment Group

A division of Protocall Technologies Incorporated (OTCBB:PCLI),
TitleMatch Entertainment Group is the innovator of on-demand content
distribution. Its flagship TitleMatch DVD On-Demand service allows
retailers to burn brand-name CD and DVD products at their stores and
website distribution centers. The company's proprietary systems enable
retailers to reduce their reliance on costly physical inventory,
expand their selection of products, eliminate shrinkage and
out-of-stock situations, speed time to market for new products and
improve their operating margins with minimal space requirements. For
more information, visit www.titlematch.com.

PIONEER, the PIONEER logo, the ELITE logo and PureVision are
registered trademarks of the Pioneer Corporation.

Sonic, the Sonic logo, Sonic Solutions, AuthorScript, Hollywood to
Home, Sonic DVD On Demand, Qflix, and Roxio are trademarks or
registered trademarks of Sonic Solutions in the United States and/or
other countries. All other company or product names are trademarks of
their respective owners and, in some cases, are used by Sonic
Solutions under license.

Bravo is a trademark and Primera is a registered trademark of
Primera Technology, Inc. All other trademarks are the property of
their respective companies.

Pioneer Electronics (USA) Inc.
Christina Ramirez, 310-952-2388
christina.ramirez@pioneer-usa.com
or
Brian Hale, 310-952-2418
brian.hale@pioneer-usa.com

Copyright Business Wire 2008