Pioneer Introduces Technical Audio Devices Laboratories Inc. to Bring Studio Grade...

Pioneer Introduces Technical Audio Devices Laboratories Inc. to Bring Studio Grade Audio to High-End Home Entertainment

Celebrating 70 Years of Stereophonic Manufacturing, Pioneer
Launches New Subsidiary
LAS VEGAS--(Business Wire)--Pioneer Corporation today announces the formation of Technical
Audio Devices (TAD(TM)) Laboratories Inc., a new subsidiary developed
to elevate the standard of performance for high fidelity audio
equipment. This new company will represent the highest expression of
Pioneer technology in all categories evolving what TAD(TM) has meant
in the professional recording studio for over 30 years to the world of
high-end home. At the Consumer Electronics Show, TAD Labs Inc. will
showcase its current Reference One loudspeaker and a new power
amplifier. At the booth, TAD will have on display its award-winning
line of EX Series Speakers.

TAD has been a department within Pioneer for the past thirty
years, dedicated to providing the highest expression of audio
technology. Pioneer is leveraging its 70-year history in speaker
production with the official incorporation of TAD as a subsidiary
designed to introduce studio quality loudspeakers for high definition
home entertainment. TAD Labs Inc. will undertake the development,
manufacturing and commercialization of new high-end speakers and
electronics. Headed by Andrew Jones, director of speakers for
Technical Audio Devices and Pioneer Electronics (USA) Inc., TAD Labs
Inc. plans to bring to market high precision equipment including a
power amplifier in 2008.

"For more than 30 years, TAD speakers have become synonymous with
dynamic stereo reproduction that heightens the impact studio engineers
have worked to create. We are building on this speaker heritage with
the formal launch of TAD Labs Inc., which will allow us to develop the
most-advanced home audio equipment and continue to elevate the
emotional experience for audio enthusiasts everywhere," said Jones.

Product Development and Introductions

Building on its engineering expertise and breadth of cutting-edge
audio products, the development of TAD Labs Inc. introduces an
unrivaled audio performance in professional studios as well as for
home listening. In its unwavering desire to bring high performance
sound, TAD Labs Inc. allows audiophiles to finally realize realistic,
natural sound, as if they were at a live performance, in the comfort
of their homes.

Recognized with some of the world's revolutionary components, TAD
products are developed from superior materials and sophisticated
manufacturing processes. TAD Labs Inc. is planning to release its
first power amplifier, the most advanced piece of equipment in
Pioneer's sophisticated audio technology history. The new amplifier is
painstakingly engineered with hand-selected parts to ensure
uncompromised performance.

As a result, TAD Labs Inc. will unveil one of the industry's most
efficient Class-A power amplifiers that realizes a 70% reduction in
energy consumption. TAD Labs Inc. will announce these
commercially-available products in the upcoming future.

In honor of Pioneer's 70th anniversary in speaker manufacturing,
TAD released its first consumer model loudspeaker, TAD Reference One.
Reference One represents TAD's commitment to groundbreaking precision
performance that will exhilarate even the most discerning audiophiles.
The TAD Reference One Loudspeaker is currently available.

Technical Audio Devices is a leading manufacturer of quality
loudspeakers for professional and general consumer markets. Since
1975, TAD Pro Audio loudspeakers have been used in recording studios
and professional sound production environments worldwide. With the
establishment of TAD Home Audio the company's new flagship Reference
One speaker, incorporating features including TAD's proprietary
Beryllium diaphragms, now deliver professional studio audio quality to
consumers.

Pioneer Corporation is a leading global manufacturer of consumer-
and business-use electronics products such as audio, video and car
electronics. Its shares are traded on the Tokyo Stock Exchange.

PIONEER is a registered trademark of Pioneer Corporation.

TAD is a trademark of Pioneer Corporation.

Pioneer Corporation
Christina Ramirez, 310-952-2388
christina.ramirez@pioneer-usa.com
or
Andrew Jones, 310-952-2890
andrew.jones@pioneer-usa.com

Copyright Business Wire 2008