Broadcom's New Turnkey Blu-ray Disc(R) and HD DVD Reference Design Allows Manufacturers...

Broadcom's New Turnkey Blu-ray Disc(R) and HD DVD Reference Design Allows
Manufacturers to Bring Products to Market Quickly
Industry's Most Advanced High Definition Optical Disc Player Design Platform
Enables Low Price Points for Widespread Consumer Adoption

LAS VEGAS, Jan. 7 /PRNewswire-FirstCall/ -- 2008 International CES --
Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for
wired and wireless communications, today announced a new reference design
platform for qualified OEMs and ODMs that provides a turnkey solution for
developing the world's newest generation of high definition (HD) optical disc
players.
Announced today is the Broadcom(R) BCM97440 reference design, which is
built around the Broadcom BCM7440 system-on-a-chip (SoC) solution currently
shipping in the world's only universal players -- the BD-UP5000 from Samsung
Electronics and the BH200 from LG Electronics. The BCM7440 continues to be
the industry's only single-chip solution that fully supports the demanding
requirements of both Blu-ray Disc(R) and HD DVD standards. With the BCM7440
SoC as the foundation, the new BCM97440 reference design incorporates complete
software stacks that meet Blu-ray(TM), HD DVD and universal player
requirements enabling manufacturers to introduce mass market HD solutions to
market quickly, and at the right price points for widespread consumer
adoption.
With two high definition optical disc media player options currently
available, consumers are often confused when it comes to choosing one format
over the other. The BCM97440 reference design alleviates this industry
dilemma by providing media player manufacturers with the design tools capable
of meeting the demanding processing requirements of both Blu-ray Disc and HD
DVD standards. Featuring multiple processing cores and software stacks, the
BCM97440 reference design provides the necessary performance to support next
generation interactive technologies and network connected applications
currently being developed by Hollywood studios using sophisticated BD-Java
(Blu-ray Disc) and HDi (HD DVD) technologies.
"Our highly integrated universal BCM7440 SoC leverages our field proven
expertise in software to provide a turnkey solution for manufacturers looking
to develop Blu-ray, HD DVD and universal players," said Dan Eiref, Vice
President and General Manager of Broadcom's Consumer Electronics line of
business. "With this new turnkey platform, Broadcom is driving the
availability of HD optical disc players by enabling manufacturers to easily
develop mass market products at low system costs."
BCM97440 Platform Information
The BCM7440 Blu-ray/HD DVD SoC offers OEMs a high performance, single-chip
media player design platform that incorporates the decoding, processing and
memory functions for both Blu-ray Disc and HD DVD media players, eliminating
the need for manufacturers to build two different hardware platforms. It
integrates a multiple core MIPS(R) architecture, a multi-stream HD video
decoder, dedicated graphics engines, digital signal processing (DSP)-based
audio processors, a security processor, double data rate (DDR) interfaces,
integrated video and audio outputs and a complete array of system and network
connectivity interfaces.
To complete its capabilities, the BCM97440 reference platform offers a
full range of analog and digital outputs including full 1080p HDMI 1.3
digital output, HD component and standard definition baseband video analog
outputs, SPDIF and stereo analog outputs, an optional multi-channel analog
output module, optical drive interfaces, a 10/100 Base-T Ethernet port, and a
USB 2.0 expansion port.
The BCM97440 reference design supports a complete software stack that
meets Blu-ray, HD DVD and universal player requirements, and has been designed
to allow OEMs or ODMs to easily customize the overall look and feel of the
splash screens and system menus. The software stack includes support for
easily adding additional languages and remote control codes.
Availability and Pricing
The BCM97440C reference design with a Blu-ray Disc and legacy DVD
application software stack is available now to qualified customers. The HD
DVD and universal dual format application software will be available in the
first half of 2008. Pricing is available upon request.
Broadcom's Broadband Communications Group
Broadcom offers manufacturers a range of broadband communications and
consumer electronics SoC solutions that enable voice, video and data services
over residential wired and wireless networks. These highly integrated silicon
solutions continue to enable the most advanced system solutions on the market,
which include digital cable, satellite and IP set-top boxes and media servers,
broadband modems and residential gateways, high definition and digital
televisions, HD DVD and Blu-ray Disc players, DVD recorders and personal video
recorders.
About Broadcom
Broadcom Corporation is a major technology innovator and global leader in
semiconductors for wired and wireless communications. Broadcom products enable
the delivery of voice, video, data and multimedia to and throughout the home,
the office and the mobile environment. We provide the industry's broadest
portfolio of state-of-the-art, system-on-a-chip and software solutions to
manufacturers of computing and networking equipment, digital entertainment and
broadband access products, and mobile devices. These solutions support our
core mission: Connecting everything(R).
Broadcom is one of the world's largest fabless semiconductor companies,
with 2006 revenue of $3.67 billion, and holds over 2,300 U.S. and 1,000
foreign patents, more than 7,100 additional pending patent applications, and
one of the broadest intellectual property portfolios addressing both wired and
wireless transmission of voice, video and data.
Broadcom is headquartered in Irvine, Calif., and has offices and research
facilities in North America, Asia and Europe. Broadcom may be contacted at
+1.949.926.5000 or at http://www.broadcom.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act
of 1995:
All statements included or incorporated by reference in this release,
other than statements or characterizations of historical fact, are
forward-looking statements. These forward-looking statements are based on our
current expectations, estimates and projections about our industry and
business, management's beliefs, and certain assumptions made by us, all of
which are subject to change. Forward-looking statements can often be
identified by words such as "anticipates," "expects," "intends," "plans,"
"predicts," "believes," "seeks," "estimates," "may," "will," "should,"
"would," "could," "potential," "continue," "ongoing," similar expressions, and
variations or negatives of these words. These forward-looking statements are
not guarantees of future results and are subject to risks, uncertainties and
assumptions that could cause our actual results to differ materially and
adversely from those expressed in any forward-looking statement.
Important factors that may cause such a difference for Broadcom in
connection with BCM97440 reference design products include, but are not
limited to, general economic and political conditions and specific conditions
in the markets we address, including the volatility in the technology sector
and semiconductor industry, trends in the broadband communications markets in
various geographic regions, including seasonality in sales of consumer
products into which our products are incorporated, and possible disruption in
commercial activities related to terrorist activity or armed conflict in the
United States and other locations; the rate at which our present and future
customers and end-users adopt Broadcom's technologies and products in the
markets for high performance digital media center applications; delays in the
adoption and acceptance of industry standards in those markets; the timing,
rescheduling or cancellation of significant customer orders and our ability,
as well as the ability of our customers, to manage inventory; the gain or loss
of a key customer, design win or order; our ability to scale our operations in
response to changes in demand for our existing products and services or demand
for new products requested by our customers; our ability to specify, develop
or acquire, complete, introduce, market and transition to volume production
new products and technologies in a cost- effective and timely manner;
intellectual property disputes and customer indemnification claims and other
types of litigation risk; the quality of our products and any remediation
costs; changes in our product or customer mix; the volume of our product sales
and pricing concessions on volume sales; the effectiveness of our expense and
product cost control and reduction efforts; our ability to timely and
accurately predict market requirements and evolving industry standards and to
identify opportunities in new markets; problems or delays that we may face in
shifting our products to smaller geometry process technologies and in
achieving higher levels of design integration; our ability to retain, recruit
and hire key executives, technical personnel and other employees in the
positions and numbers, with the experience and capabilities, and at the
compensation levels needed to implement our business and product plans; the
risks and uncertainties associated with our international operations;
competitive pressures and other factors such as the qualification,
availability and pricing of competing products and technologies and the
resulting effects on sales and pricing of our products; the timing of
customer-industry qualification and certification of our products and the
risks of non-qualification or non-certification; the availability and pricing
of third party semiconductor foundry, assembly and test capacity and raw
materials; fluctuations in the manufacturing yields of our third party
semiconductor foundries and other problems or delays in the fabrication,
assembly, testing or delivery of our products; the risks of producing products
with new suppliers and at new fabrication and assembly facilities; the effects
of natural disasters, public health emergencies, international conflicts and
other events beyond our control; the level of orders received that can be
shipped in a fiscal quarter; and other factors.
Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q,
recent Current Reports on Form 8-K, and other Securities and Exchange
Commission filings discuss the foregoing risks as well as other important risk
factors that could contribute to such differences or otherwise affect our
business, results of operations and financial condition. The forward-looking
statements in this release speak only as of this date. We undertake no
obligation to revise or update publicly any forward-looking statement for any
reason.
Broadcom(R), the pulse logo, Connecting everything(R), and the Connecting
everything logo are among the trademarks of Broadcom Corporation and/or its
affiliates in the United States, certain other countries and/or the EU.
Blu-ray-Disc(R) is a trademark of Sony Corporation. Dolby(R) is a trademark
of Dolby Laboratories Licensing Corporation. MIPS(R) is a trademark of MIPS
Technologies, Inc. Blu-ray(TM) is a trademark of Blu-ray Disc Association.
Any other trademarks or trade names mentioned are the property of their
respective owners.
Broadcom Trade Press Contact Broadcom Investor Relations Contact
Laura Brandlin T. Peter Andrew
Senior Director, Vice President,
Marketing Communications Corporate Communications
949-926-5108 949-926-5663
lbrandlin@broadcom.com andrewtp@broadcom.com

SOURCE Broadcom Corporation; BRCM Broadband

Trade Press, Laura Brandlin, Senior Director, Marketing Communications,
+1-949-926-5108, lbrandlin@broadcom.com, or Investor Relations, T. Peter
Andrew, Vice President, Corporate Communications, +1-949-926-5663,
andrewtp@broadcom.com, both of Broadcom