YouTube Sensation Tay Zonday Moves His Music With Waterfall Mobile

Mon Jan 7, 2008 9:00am EST

* Reuters is not responsible for the content in this press release.

People's Choice Nominee for ''Chocolate Rain'' Offers Ringtones,
         Mobile Subscriptions, and More via the Msgme Platform
SAN FRANCISCO--(Business Wire)--Tay Zonday and Waterfall Mobile announced today the successful
launch of Zonday's direct-to-consumer mobile community powered by
Waterfall Mobile's Msgme platform. Zonday's fans can text TAY to 67463
to join for free and then purchase official Chocolate Rain and
Internet Dream ringtones, learn and interact with Tay himself, and
even purchase Zonday wallpapers. Fans can also visit
or to sign up as well as preview the

   Nominated this year for "Favorite User-Generated Video" for the
People's Choice Awards, Zonday is a bona fide YouTube phenomenon. One
of only 100 users who belong to the YouTube partner program, his
videos have generated over 18 million views. His unique voice is
frequently compared to James Earl Jones, Barry White, Paul Robeson and
Brad Roberts.

   "Tay is a shining example of how the web can create unprecedented
relationships between artists and fans by exposing music to a huge
audience," said Daman Bahner, Zonday's personal manager. "With
Waterfall's Msgme platform, we extended our reach into the mobile
channel. In minutes, we developed and deployed our mobile strategy
enhancing the fan's ability to engage with Tay and his music while
also creating significant revenue opportunities."

   "Waterfall's technology empowers any media owner to launch a
mobile campaign without any infrastructure or training," said Matt
Silk, Executive Vice President of Waterfall Mobile. "With Msgme, the
mobile channel joins the Internet as a marketing channel for everyone
regardless of whether you are a Fortune 500 brand, start up or
individual with an innovative property."

   Zonday will be performing this week at the Consumer Electronics
Show (CES) in Las Vegas for Intel and has been featured in print media
such as The Los Angeles Times, The Toronto Star, Yahoo! News, E!
Online, The Wall Street Journal, The Chicago Tribune's Redeye, The
Minneapolis Star Tribune and PEOPLE Magazine. His television
appearances include VH1's "Best Week Ever," G4TV's "Attack Of The
Show," ABC's "Jimmy Kimmel Live," CNN's "Saturday Newsroom" and CW's
"Online Nation." His television features include NBC's "Last Call with
Carson Daly" and ABC's "I-Caught." He has interviewed with radio's
"The Opie & Anthony Show," "The Playboy Morning Radio Show," and
dozens of other regional broadcasts in the United States, Europe and
the Pacific.

   About Waterfall Mobile

   Waterfall Mobile helps companies of all types and sizes get the
mobile channel flowing via a user-friendly, web-based technology
platform designed to reach the 243 million mobile phones currently
deployed by U.S. mobile carriers. Waterfall Mobile's products include
AlertU and its flagship service, Msgme. Waterfall's web-based platform
brings unprecedented flexibility and ease of use to mobile content
distribution. Founded in 2005, Waterfall Mobile is located in San
Francisco, California. For more information, please visit or text wm to 67463.

Beck Media and Marketing
James Finch, 1-310-689-7363

Copyright Business Wire 2008