Chaotic Trading Card Game(TM) Now Available at Toys ``R'' Us Stores

Mon Jan 7, 2008 11:05am EST

* Reuters is not responsible for the content in this press release.

Nation's Premier Toy Retailer Celebrates Chaotic Arrival with
        Dedicated Chaotic Boutique in Toys "R" Us Times Square

    Over 1,000,000 Chaotic Cards Registered at www.chaoticgame.com
NEW YORK--(Business Wire)--The Chaotic Trading Card Game(TM), which integrates a collectible
trading card game with a unique online game experience, makes its
debut at Toys "R" Us stores in the United States beginning Tuesday,
January 8. 4Kids Entertainment, Inc. (NYSE: KDE), the children's
entertainment powerhouse that turned the trading card-based properties
Pokemon and Yu-Gi-Oh! into worldwide sensations, and its subsidiary TC
Digital Games LLC, will continue to expand distribution of this
innovative trading card property at other leading specialty and mass
market retailers throughout the first quarter of 2008.

   To celebrate the arrival of Chaotic, approximately 500 Toys "R" Us
stores will begin to sell Chaotic "Dawn of Perim OverWorld" and "Dawn
of Perim UnderWorld" starter decks and "Dawn of Perim Secrets" booster
packs starting January 8. Additionally, on January 15, Toys "R" Us
Times Square, the retailer's international flagship store, will
feature a dedicated Chaotic boutique that will remain open through
March. Guests visiting The Center of the Toy Universe(TM) will be able
to learn about Chaotic and play the game in the boutique.

   Consumers will also have the chance to pre-order Chaotic starter
sets online at www.Toysrus.com.

   The Chaotic Trading Card Game had a successful October 2007 launch
at comic and hobby stores across the United States and Canada and
debuted at leading mall-based entertainment retailers f.y.e. and
Suncoast in December 2007.

   In conjunction with the expanded retail rollout, the Chaotic
Online Game Experience, www.ChaoticGame.com, continues to add
innovative new game play features, including "Locations". Recently
added features include three-on-three game play functionality and a
Web-based "trading post" that allows users to trade their Chaotic
cards online with other players. In less than two months of Beta game
play on www.ChaoticGame.com, over 1,000,000 online cards have been
registered and over 100,000 online challenges have been issued.

   "We have been eagerly anticipating the arrival of the Chaotic
Trading Card Game at Toys "R" Us following its successful release at
specialty retailers," said Bryan C. Gannon, President and CEO of TC
Digital Games. "We're confident that the Chaotic boutique at Toys "R"
Us Times Square will build additional excitement for the brand and
introduce loads of kids to the exciting new trading card game and
Website."

   Chaotic is the first trading card property specifically designed
to integrally connect trading card game play with interactive
technology while being supported by an entertaining and instructive
television series. Each Chaotic trading card is printed with a unique
alphanumeric code that enables Chaotic players to upload their
personal card collection onto the Chaotic Online Game Experience at
www.ChaoticGame.com for no additional cost. During the public beta
phase of the website, which launched in October 2007, players are able
to upload and trade their cards, battle other players as well as take
part in Web-based messaging and forum discussions.

   "The Toys "R" Us rollout marks a significant milestone in the
evolving history of the Chaotic brand," adds Alfred R. Kahn, Chairman
and CEO, 4Kids Entertainment. "With trading card game distribution
increasing through the retail channel and dynamic features being added
regularly on the Chaotic website, we are looking forward to more kids
playing this engaging trading card game."

   Complementing the Chaotic Trading Card Game is the Chaotic
animated TV series, which airs Saturday mornings on the 4Kids TV block
on FOX stations nationwide, and daily on the Jetix block of Toon
Disney and on Teletoon in Canada. The series follows the adventures of
a group of teens that are fans of the Chaotic trading card and online
game. Select players discover that the one-of-a-kind, alphanumeric
codes on their trading cards are actually scans of real Creatures,
Locations, Battlegear and "Mugic." Using their personal passwords and
their Chaotic Code Scanners, the players journey to the world of
Chaotic, where they can transform into the Creature Cards they've
collected and battle each other. Players can also travel to Perim, the
land where the Creatures live, to capture scans of Creatures,
Locations, Battlegear, Attacks and "Mugic." By watching the animated
series, viewers can discover battle strategies that will ultimately
help them master the Chaotic Trading Card Game for both online and
offline game play.

   About 4Kids Entertainment, Inc.

   With U.S. headquarters in New York City, regional offices for its
trading card business in San Diego, California and international
offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global
organization devoted to the creation, development, production,
broadcasting, distribution, licensing and manufacturing of children's
entertainment products.

   Through its wholly owned subsidiaries, 4Kids produces animated
television series and films, distributes 4Kids' produced or licensed
animated television series for the domestic and international
television and home video markets, licenses merchandising rights
worldwide to 4Kids' owned or represented properties, operates Web
sites to support 4Kids' owned or represented properties, and produces
and markets collectible trading card games. Additionally, the Company
programs and sells the national advertising time in a four-hour
"4KidsTV" block which airs on nearly 200 affiliated FOX television
stations Saturday mornings. Beginning in September 2008, the Company
will also program and sell the national advertising time in the
five-hour Saturday morning block on The CW television network.

   Additional information is available on the
www.4KidsEntertainment.com corporate web site and at the www.4Kids.tv
game station site.

   The information contained in this press release, other than
historical information, consists of forward-looking statements within
the meaning of Section 27A of the Securities Act and Section 21E of
the Exchange Act. These statements may involve risks and uncertainties
that could cause actual results to differ materially from those
described in such statements. Although the Company believes that the
expectations reflected in such forward-looking statements are
reasonable, it can give no assurance that such expectations will prove
to have been correct. Important factors beyond the Company's control,
including general economic conditions, consumer spending levels,
competition from toy companies, motion picture studios and other
licensing companies, the uncertainty of public response to the
Company's properties and other factors could cause actual results to
differ materially from the Company's expectations.

4Kids Entertainment
Barry Stagg, 646-822-4257
bstagg@4kidsent.com
or
Dan Klores Communications
Karen Silberg/Callie Burrows
212-981-5232/212-981-5209
Karen_Silberg@dkcnews.com / Callie_Burrows@dkcnews.com
or
KCSA
Todd Fromer/Garth Russell
212-896-1215/212-896-1250
tfromer@kcsa.com / grussell@kcsa.com

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