Panasonic Showcases World's First* Prototype of 32GB SDHC Memory Card, With Fast...

Panasonic Showcases World's First* Prototype of 32GB SDHC Memory Card, With
Fast Speeds to Capture HD Videos
Adds Labeling Feature to Make Writing on SD Memory Cards More User-Friendly

LAS VEGAS, Jan. 6 /PRNewswire/ -- Panasonic, a leader in High Definition
technology, today announced the development of the world's first* 32 Gigabyte
(GB) SD High Capacity (SDHC)** Memory Card with Class 6 speed specification,
perfect for recording High Definition video. With the ability to store up to
eight hours of High Definition video, the 32GB SDHC Memory Card prototype will
be showcased at the 2008 International CES in Las Vegas from January 7-10 at
the Panasonic booth #9405.
The newly developed card, featuring a massive 32GB of capacity is ideal
for AVCHD High Definition video recording, which is experiencing growing
demand with the recent expansion of High Definition SD Camcorders. With
double the storage capacity of the current 16GB card, the 32GB card is able
to record approximately eight hours of 1440 x 1080i High Definition video and
approximately five hours and 20 minutes of 1920 x 1080i full High Definition
video. With the Class 6 speed specification and maximum data transfer speeds
up to 20MB/s, the 32GB card allows users to enjoy superb performance and high-
quality recording.
The card is also equipped with a new user-friendly labeling feature, which
allows users to write titles or comments directly onto labels on the front and
back of the card. Panasonic is planning to introduce the new labeling feature
in its other SD Memory Card models, with a running changeover from the current
card designs in spring 2008.
The arrival of Panasonic's 32GB model further strengthens its Pro High
Speed line-up which currently has five models available: 1GB, 2GB, 4GB, 8GB
and 16GB card sizes with the Class 6 speed specification.
* A 32GB SDHC Memory Card having Class 6 speed specification.
** 1 GB = 1,073,741,824 bytes. Usable capacity will be less. SDHC Memory
Cards can only be used in SDHC host devices, which support the SDHC Memory
Card.

Specifications

Product Name 32GB SDHC Memory Card

Memory Capacity 32 GB

Usable Capacity 30,979 MB

Physical Specification Version 2.0

Data Transfer Rate Up to 20MB/s

Speed Class Class 6

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a
market and technology leader in High Definition television, is a Division of
Panasonic Corporation of North America, the principal North American
subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub
of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic's
exclusive Panasonic Plasma Concierge customer support program (888-972-6276)
is administered through its Virginia-based Call Center, recognized as a
Certified "Center of Excellence" by the Center for Customer-Driven Quality(TM)
at Purdue University. Information about Panasonic products is available at
www.panasonic.com. Additional company information for journalists is available
at www.panasonic.com/pressroom.
SOURCE Panasonic

MeeJin Annan-Brady, Panasonic, +1-201-392-6124, annan-bradym@us.panasonic.com;
or Charles Leone, Peppercom, +1-212-931-6158, cleone@peppercom.com