Simplay Labs Announces Alliance Partnerships for Advanced HD Features

New Partnerships Drive Breakthrough Solutions for Consumer Electronics
Control, 3D Display and Wireless High-Definition Implementation

LAS VEGAS, Jan. 8 /PRNewswire-FirstCall/ -- At the 2008 International CES,
Simplay Labs, LLC, the leading provider of testing technologies, programs and
interoperability design standards for the high-definition (HD) consumer
electronics industry, today announced that it is expanding its alliance
partnerships with three leading digital entertainment solution companies. In
conjunction with the launch of a new HD solution suite, Simplay Labs has
signed letters of intent with Z-Wave(TM) developer Zensys, SENSIO(R)
Technologies Inc. (Sensio) (TSX.V: SIO) and MET Laboratories to provide
comprehensive consumer electronics control (CEC), 3D color display and
wireless high-definition performance solutions enabling manufacturers to
deliver products optimized for these advanced features.
"We are thrilled to embark into new HD and digital media technologies and
testing solutions partnerships with leaders in the most advanced consumer
electronics technologies and wireless compliance testing available today,"
said Joseph L. Lias, president of Simplay Labs, LLC. "Our strategic focus of
delivering the most robust and comprehensive HD technologies and premiere
product performance solutions is even stronger now that we are partnering with
industry leaders Zensys, SENSIO Technologies and MET Laboratories to best
leverage each company's expertise."
Solutions for Seamless Consumer Electronics Control Technologies
Simplay Labs and Z-Wave(TM) developer Zensys announced their intention to
collaborate to provide a comprehensive CEC solution incorporating Simplay
Labs' CEC Solution Suite and Zensys' Z-Wave radio frequency (RF) remote
control technology. Z-Wave is a proven fourth-generation technology that
enables one-touch wireless control of a wide variety of residential and light
commercial applications such as lighting and appliance control, remote home
monitoring, automated meter reading, entertainment, thermostat and ventilation
control, access and security, and residential gateway connectivity. Simplay
Labs' CEC Solution Suite enables a robust CEC feature-set and multiple
manufacturer interoperability, delivering on the promise of a low-cost, lean-
back-experience to consumers for seamless control of their consumer
electronics systems and their environmental systems. Simplay Labs and Z-Wave
will work together to develop market and technology integration strategies
supporting manufacturers, retailers, service providers, custom installation
specialists and consumers.
"Coupling our state-of-the-art RF remote control technology with Simplay
Labs' CEC Solution Suite is a leap in the right direction towards providing a
new level in seamless device interoperability," said Tony Shakib, CEO of
Zensys. "The augmentation of Simplay Labs' CEC Solution Suite with the Z-Wave
RF remote control technology will allow manufacturers to deliver an incredibly
comprehensive, reliable and deeply interoperable multiple device and whole
home solution."
Solutions for 3D Home Entertainment Technologies
Simplay Labs and SENSIO Technologies Inc. announced their intention to
partner to develop and market comprehensive solutions for the rapidly emerging
3D Home Entertainment market. SENSIO's flagship technology, SENSIO(R)3D, is a
high definition decoder technology, which provides quality 3D with full
resolution and full colors and also features JVC's real time 2D to 3D
conversion technology. Simplay Labs will leverage its comprehensive HD
performance testing and technologies solution suite, including development of
performance, interoperability and testing specifications for 3D products,
based on SENSIO's 3D technology. Simplay Labs will also use its HD technology
suite to facilitate robust detection and easy operation of 3D CE components
enabled with SENSIO's 3D technology. Both companies will be working with movie
studios and other content providers, as well as with CE retailers and
consumers, to ensure successful implementation and deployment of the
integrated solutions.
"With the release of our flagship technology, we are excited to embark
down a path towards the best possible 3D TV performance with Simplay Labs,"
said Nicholas Routhier, CEO of SENSIO Technologies Inc. "Since our plan is to
have our 3D technology integrated into all HD displays, having the ability to
provide our customers with an assurance that their emerging devices featuring
our 3D technology will be completely interoperable is an invaluable asset for
our growth and consumers peace of mind."
Solutions for Wireless High-Definition Performance Testing
Simplay Labs and MET Laboratories have announced their intention to work
together to develop solutions for the wireless high-definition marketplace,
enabling manufacturers to deliver optimal wireless high-definition products to
their customers. Simplay Labs is partnering with MET Laboratories to develop
comprehensive solutions for testing, interoperability and performance
specifications and the development of compliance testing and certification
programs for wireless high-definition technologies. MET Laboratories has been
a pioneer in testing wireless regulatory and certification services, and
continues to be in the forefront of the standard's industry with deep
expertise in helping manufacturers of wireless and radio devices go to market.
Both companies will jointly work on technology solutions to help wireless
high-definition manufacturers in the development and design of their products
in addition to implementing cooperative sales and marketing programs.
"The opportunity to work with Simplay Labs is a very exciting step for
us," said Robert Frier, president of MET Laboratories, Inc. "With our
experience in wireless and radio testing complemented by Simplay Labs'
expertise in HD testing technologies and interoperability, we will be able to
provide manufacturers designing wireless high-definition capabilities into
their emerging devices a robust program to ensure their customers get the high
performance home entertainment experience they demand."
Simplay Labs at CES 2008
Simplay Labs is exhibiting at the 2008 International CES as part of the
HDMI Tech Zone located in South Hall 2, booth 25705. On Tuesday, January 8 at
12:00 p.m., Joseph L. Lias, president of Simplay Labs, will give a
presentation titled "The Promise of CEC" in the presentation theater located
at the HDMI Tech Zone. For additional information, or to schedule a meeting
with Simplay Labs, please contact Felicia Mowll, Ogilvy Public Relations at
(212) 880-5244 or felicia.mowll@ogilvypr.com.
For more information please visit the Simplay Labs website at
www.simplaylabs.com or call 1-888-436-4411.
About Simplay Labs, LLC
Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading provider of
testing technologies, programs and interoperability performance standards for
the high definition consumer electronics industry. The Simplay HD(TM) Testing
Program is comprised of leading consumer electronics manufacturers and
technology providers focused on delivering fully compatible products for
consumers. As a result, consumers making home theater component purchases can
be confident that Simplay HD verified systems exhibit the highest levels of
interoperability performance, and ready to receive and play premium digital
content, regardless of manufacturer. Simplay Labs is a wholly-owned subsidiary
of Silicon Image, Inc. (Nasdaq: SIMG).
Simplay, Simplay HD and the Simplay HD logo are registered trademarks or
trademarks of Silicon Image, Inc. in the United States and/or other countries.
HDMI and High-Definition Multimedia Interface are registered trademarks or
trademarks of HDMI Licensing, LLC in the United States and/or other countries.
All other trademarks and/or registered trademarks are the property of their
respective owners.
About Z-Wave
Z-Wave(R) is the first technology to bring affordable, reliable and easy-
to-use wireless control to every aspect of daily life -- the home, consumer
electronics, healthcare, and energy use, to name a few. Z-Wave is an award-
winning, proven and interoperable wireless mesh networking technology that
allows a wide array of devices in and around the home to communicate including
lighting, appliances, HVAC, entertainment centers, and security systems. Z-
Wave brings many benefits to everyday life, including remote home monitoring,
home healthcare, safety and security, and energy conservation. Z-Wave
certified products are currently available from leading consumer brands in
more than 170 products. Z-Wave is the recipient of the 2006 Wall Street
Journal Technology Innovation Award in the wireless category, the CNET "Best
of CES Award" in the enabling technologies category, along with PC World's
2006 World Class Award, which recognizes the 100 best technologies and
products of the year. For more information about Z-Wave, please visit www.z-
wave.com.
Z-Wave(R) is a registered trademark of Zensys, Inc. and its subsidiaries
in the United States and other countries.
About SENSIO
Founded in 1999, SENSIO Technologies Inc. (TSX.V: SIO), headquartered in
Montreal, Canada, develops and markets forward-looking stereoscopic
technologies designed to offer the most advanced and immersive cinematographic
experience available. Its flagship technology, SENSIO(R)3D, allows the high-
quality distribution of 3D content through conventional 2D channels and
playback on any display device, including plasma TVs, HDTV and glass-free 3D
displays. Working with major Hollywood studios and large format 3D film
producers, SENSIO has built up one of the world's largest library of 3D movies
for the home entertainment market.
SENSIO(R) is a trademark of SENSIO Technologies Inc.
About MET Laboratories
MET Laboratories, headquartered in Baltimore, MD, with full service test
labs in Santa Clara and Union City, California is in the forefront of testing
and certification laboratories of wireless devices and systems, testing radio
frequencies from below 30 MHz up to microwave. MET is the exclusive lab for
EPCglobal Inc. for Hardware and Software Certification. MET is an FCC
designated Telecommunications Certification Body, authorized to issue Grants
of Equipment Authorization. MET can serve as a Competent Body for the European
EMC Directive and as a Notified Body for the Radio & Telecommunications
Terminal Equipment Directive (R&TTE). Visit MET at CES 2008 at the Sands,
Booth #73434.
For more information please visit the MET Laboratories website at
www.metlabs.com or call 1-888-638-9345.
Forward-looking Statements
This news release contains forward-looking information within the meaning
of federal securities laws and regulations and is subject to the safe harbor
created by those regulations. These forward-looking statements include, but
are not limited to, statements related to the Simplay Labs' expanded testing
programs and launch of its new HD solution suites and the expansion by Simplay
Labs of its alliance partnerships with Z-Wave, Sensio Technologies Inc. and
MET Laboratories. Investors are cautioned that any such forward-looking
statements are not guarantees of future performance and involve risks and
uncertainties and that there are important factors that could cause our actual
results to differ materially from those in the forward looking statements.
These factors include, without limitation, the possibility that the new
alliances and partnerships described in this news release may not be
consummated, that, if consummated, such new alliances and partnerships may not
achieve the results anticipated in this news release, that new alliances and
partnerships may not continue to be added, that others may enter the market
with solutions competitive to those of Simplay Labs, and that market factors
may impact the success of the initiatives described in this news release. The
forward-looking statements included in this press release are made only as of
the date of this press release; the Company assumes no obligation to publicly
update any forward-looking statement. Investors are cautioned not to place
undue reliance on forward-looking statements. Additional information
concerning factors that could cause results to differ can be found in the
Company's filings with the Securities and Exchange Commission, including the
Company's most recent Reports on Form 10-K and Form 10-Q made with the
Securities and Exchange Commission.
SOURCE Silicon Image, Inc.

Felicia Mowll, Media Relations, +1-212-880-5244, felicia.mowll@ogilvypr.com;
David H. Allen, Investor Relations, +1-408-616-4003, dallen@simplayhd.com,
both for Silicon Image, Inc.