PubMatic Raises $7 Million From Global Venture Syndicate

PALO ALTO, CA, Jan 08 (MARKET WIRE) --
PubMatic (www.pubmatic.com), the first and largest ad optimization platform
for Web publishers worldwide, today announced it has secured $7 million in
venture financing. The financing in PubMatic was led by Nexus India Capital
along with Draper Fisher Jurvetson and Helion Ventures.

PubMatic's vision is to seamlessly connect publishers with ad networks in
ways that benefit publishers, ad networks, advertisers and web site visitors
alike. PubMatic automates and optimizes ad inventory decision-making for
publishers
by identifying and recommending appropriate ad networks for a publisher and
improving
the layout of these ads. The result is that publishers enjoy increased
revenue while at the same time freeing themselves to focus on generating
innovative content and reaching new readers. Currently in beta, PubMatic serves
more than 1,500 publishers and dozens of ad networks (including 7 of the top 8,
per
comScore Media Metrix) -- more than any other ad inventory optimization
platform.

"PubMatic is uniquely positioned to take advantage of tremendous
opportunities to
improve how online publishers and ad networks work together, for the benefit
of all involved, including web site visitors," said Naren Gupta, managing
director
at Nexus India Capital. "We are thrilled to be working with the PubMatic
management team to help them build a terrific business."

Web publishers using PubMatic have seen revenues increase by anywhere from
30
to 150 percent in a matter of days. For example, BikerOrNot
(www.bikerornot.com), a
leading social network for motorcycle enthusiasts worldwide, is using PubMatic
to
maximize revenue across multiple ad networks and to find the optimal color
scheme for text ads that maximize visitor conversions. BikerOrNot has seen up to
150 percent revenue increase since implementing PubMatic.

"PubMatic has proven that it can increase publishers' revenues while
delivering
thousands of qualified publisher leads to ad networks," said Rajeev Goel,
co-founder and general manager of PubMatic. "This most recent investment will
allow PubMatic to make these benefits available to thousands more publishers
and hundreds more ad networks. Nexus India Capital's investing philosophy and
success in both Internet and media investments makes them an ideal partner in
this venture."

The PubMatic public beta is open to all Web publishers, regardless of
geography or company size. Signing up is simple and free: publishers can
visit www.pubmatic.com/signup to get started in minutes.

About PubMatic

PubMatic is the world's first service that increases Web publishers' revenue
by
automating and optimizing ad serving decisions. More than 1,500 publishers use
PubMatic to significantly increase their ad sales revenue by optimizing
across leading ad networks such as Google AdSense, ValueClick, Advertising.com,
BlueLithium, and many more and by using sophisticated algorithms to optimize the
layout
of text ads. PubMatic is a service of advertising company Komli and is
venture backed by Nexus India Capital, Draper Fisher Jurvetson, and Helion
Ventures. Find out more at www.pubmatic.com.

MEDIA CONTACT:
Ali Croft
Just Drive Media
Email Contact
(510) 932-1878

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