Primera Announces PTRip(TM) Software for iTunes(R) and Windows(R) Media Player

PLYMOUTH, Minn.--(Business Wire)--Primera Technology, Inc., the world's leading developer and
manufacturer of CD, DVD, Blu-ray Disc and HD DVD duplication and
printing equipment, today announced the availability of its new PTRip
Software.

PTRip gives users of Primera's Bravo-Series Disc Publishers the
ability to automatically load CDs into their Publishers' built-in
CD/DVD drives for importing audio tracks into Apple(R) iTunes or
Microsoft(R) Windows Media Player. The program is simple to use and
requires just three steps:

1. Place CDs into a Bravo-Series Disc Publisher's input bin,

2. Launch PTRip,

3. Click "Load to iTunes" or "Load to Windows Media Player."

Discs are robotically loaded and tracks imported into iTunes or
Windows Media Player. The process continues automatically until the
input bin is empty. Once imported, files are ready for playback on
portable players including Apple iPod(R), iPhone(TM) and iTouch(TM)
devices, Microsoft Zune(R) and many other brands and models of MP3
players and cell phones.

PTRip supports Primera's Bravo SE, Bravo II, BravoPro and Bravo
XR/XRP Disc Publishers. The software is priced at $99.00 (MSRP), but
is available for a limited time at no charge. Visit
www.primera.com/PTRip to register and download the program.

"We're pleased to offer PTRip to our valued customers. It lets
them utilize their Bravo Disc Publishers in a new and completely
different way," said Mark D. Strobel, Primera's Vice President of
Sales and Marketing. "There's no easier and more efficient way to
digitize a personal CD collection than with PTRip and a Bravo-Series
Disc Publisher."

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is
the world's leading developer and manufacturer of CD/DVD/BD
duplication and printing equipment. Primera is known for its
award-winning Bravo line of CD/DVD/BD publishers including the world's
best-selling Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc
Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and
Scandinavia).

More information about Primera, its history and products is
available on the Internet at www.primera.com or by calling
1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call
(763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com. In
Europe and Scandinavia, contact Primera EUROPE in Germany by phone at
+49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at
sales@primeraeurope.de. In Asia Pacific, contact Primera Asia Pacific
by phone at +852-3014-7827 or by email at sales@primera-ap.com.

Notes to Editors: Bravo and PTRip are trademarks and Primera is a
registered trademark of Primera Technology, Inc. All other trademarks
are the property of their respective companies.

Primera Technology, Inc.
Media only:
Alison Traxler, 763-475-6676, Ext. 210
Fax: 763-475-6677
E-mail: atraxler@primera.com
WWW: www.primera.com
Sales Info: 800-797-2772

Copyright Business Wire 2008