Eye-Fi and Lexar Announce Wireless Memory Card Solution

LAS VEGAS, Jan. 8 /PRNewswire/ -- CES -- Today, Eye-Fi
(http://www.eye.fi), makers of the world's first wireless memory card for
digital cameras, announced an agreement with Lexar Media, a leading provider
of memory products for digital media, to introduce a wireless memory card
based on Eye-Fi's patent-pending technology. As a result of the agreement,
Lexar Media will introduce a new memory card with Eye-Fi's technology that
allows users to send photos directly from their digital camera to their
computer or their favorite online photo sharing site.
"Our agreement with Lexar Media is our first step toward offering camera,
storage, and digital home device makers a unique way to incorporate the power
of wireless connectivity and web services into their products," said Jef
Holove, CEO of Eye-Fi. "We see Lexar as an ideal business partner to extend
the benefits of Eye-Fi's wireless photo sharing to consumers. Lexar's
intellectual property in flash memory is a sign of their technology leadership
and Lexar has a portfolio of brands that consumers have relied on for years. "
"Our customers are always looking for easier, faster and more reliable
ways to store and share their memories, and we want to keep pace with their
busy lifestyles," said Brad Anderson, Director of Product Marketing at Lexar
Media. "We believe our customers will enjoy the benefits of being able to tap
into the benefits of Eye-Fi's service -- including direct uploads of photos to
many different online destinations and users' home computers."
Lexar Media will feature a demonstration of Eye-Fi's technology and
service in its booth (#31434 South Hall 3 Upper Level) at the 2008 Consumer
Electronics Show in Las Vegas, January 7-10.
Eye-Fi's 2GB Eye-Fi wireless SD memory card for digital cameras was
recently named one of PC World's "25 Most Innovative Products." For more
information, please visit http://www.eye.fi.
About Eye-Fi, Inc.
Founded in 2005, the company is dedicated to building products and
services that help consumers navigate, nurture and share their visual
memories. Eye-Fi's patent-pending technology works with Wi-Fi networks to
automatically send photos from a digital camera to online, in-home and retail
destinations. Headquartered in Mountain View, Calif., the company's investors
include Opus Capital and Shasta Ventures. More information is available at
http://www.eye.fi.
About Lexar Media
Lexar Media is a leading marketer and manufacturer of NAND flash and DRAM
memory products under the Lexar and Crucial brand names. Lexar Media also
sells flash memory products under the Kodak brand. For more information about
Lexar Media, visit http://www.lexar.com. For more information about Crucial
products, visit http://www.crucial.com, http://www.crucial.com/uk or
http://www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron
Technology, Inc., and Lexar Media is a division of Micron Europe Limited, a
division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron
Japan, Ltd.
SOURCE Eye-Fi, Inc.

Mindy Whittington of Red Consultancy, +1-415-618-8811,
mindy.whittington@redconsultancy.com, for Eye-Fi, Inc.