Urban Mapping Makes Neighborhood Data Available Free of Charge Through API

Interactive Local Search Becomes User Friendly

SAN FRANCISCO, Jan. 9 /PRNewswire/ -- Urban Mapping, Inc. (UMI) the
leading provider of enhanced of local interactive content, today announced the
introduction of its free API for neighborhoods, allowing developers to build
applications that are designed with local search in mind. More information is
available at http://urbanmapping.com/freehoods.
Neighborhood boundaries are of significant value across the local search
and interactive real estate landscape as they represent how users think about
space, something ZIP code boundaries have proven woefully inadequate at
providing. The UMI neighborhood database contains more than 25,000 distinct
neighborhoods, each geographically defined. Coverage includes more than 1,000
cities and towns in the United States. A Canadian and European product
includes an additional 100+ cities.
"We are thrilled to make UMI's neighborhood database available to
developers. Those involved in local search have been craving a tool to
translate fuzzy space into something meaningful, and our Urbanware(TM) product
does that," commented Ian White, CEO of Urban Mapping. "Informal space
represents how people think and it's high time for application developers to
have intuitive, user-friendly tools."
Because UMI already provides its core database to leading portals,
companies within the search marketing ecosystem are able to leverage the same
geographic definitions for the same geographic keywords. Using the Urban
Mapping geographic definitions, smaller organizations can reap benefits
previously unavailable to them.
Developers may register for the free neighborhood API at
http://urbanmapping.com/webinquiry.html.
Urban Mapping's Urbanware products enhance the value of local content for
interactive platforms. Its flagship product, Urbanware Neighborhoods, is a
database of informal space, is used by all major portals, map platforms and
Internet yellow page publishers including Microsoft's Virtual Earth, MapQuest
and YellowPages.com. The company also offers a database of mass transit
systems and a novel geotargeting solution focused on the needs of local
search. For more information about Urban Mapping, visit
http://www.urbanmapping.com.
Urban Mapping and Urbanware are trademarks of Urban Mapping, Inc.

Contact:
Rebecca Fachner
Tel: 415-946-8170 x81
press@urbanmapping.com

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SOURCE Urban Mapping, Inc.

Rebecca Fachner of Urban Mapping, Inc., +1-415-946-8170, ext. 81,
press@urbanmapping.com