New Jersey Has Highest Percentage of Millionaire Residents

Wed Jan 9, 2008 11:43am EST

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Phoenix Marketing International Research Shows East Coast
   Dominating 2007 Rankings as Hawaii Falls from First to Fourth and
                       Alaska Cracks the Top Ten
RHINEBECK, N.Y.--(Business Wire)--The Phoenix Affluent Marketing Service, a Phoenix Marketing
International practice, announced today that New Jersey has become the
state with the largest percent of millionaires to total households.
Ranked second past two years, New Jersey vaulted past Hawaii, which
fell to fourth in the 2007 rankings.

   Phoenix's annual market sizing analysis and aggregate wealth
rankings shows that New Jersey's ratio of millionaires to total
households rose to 7.12%, up from 6.5% in 2006. Maryland is now in
second place at 7.08%, up from 6.2% in 2006. Connecticut is third,
with a ratio of 7.0%, up from 6.2% a year ago. Hawaii's ratio of 6.7%
was unchanged from a year ago. Phoenix defines a millionaire household
as one with $1 million or more in investable or liquid assets.

   "Traditional East Coast concentrations of wealth have continued to
outperform most of the rest of the country," says David Thompson,
Managing Director of the Phoenix Affluent Practice. "This is a
function of three factors: high levels of education; access to top
paying jobs in finance and technology; and a stock market that has
advanced over the past four years," notes Thompson.

   Rounding out the top ten for 2007: Massachusetts remains in fifth
place; Virginia rose to sixth from seventh past Delaware, which fell
one spot; Alaska leaped to eighth from fourteenth a year ago;
ninth-place New Hampshire, was up from eleventh in 2006; and
California came in tenth, down two spots from 2006.

   The complete states' rankings for 2005 through 2007 are available
by visiting the Phoenix site at

   About Phoenix Affluent Marketing

   The Phoenix Affluent Market Service (AMS) offers both custom
research and syndicated solutions to assist clients in understanding
trends and issues that impact the affluent and high net worth markets
and in developing strategies for revenue growth.

   Our Affluent Marketing research platforms are the foundation of
our custom research practice. These rich, syndicated databases give
clients a competitive advantage through unprecedented access to
mainstream affluent, high net worth, and ultra high net worth
households. We can profile markets or determine competitive issues
that prepare clients for a custom research engagement;

   About Phoenix Marketing International

   Founded in 1999, Phoenix Marketing International is one of the
fastest growing marketing services firms in the United States. With
offices across the country and partnerships with many of the largest
companies in the financial services, consumer package goods,
automotive, healthcare, and travel and leisure industries worldwide,
Phoenix also offers advanced advertising and brand measurement along
with direct marketing expertise.

Phoenix Marketing Contact:
Phoenix Affluent Market Practice
David Thompson, 860-653-1720
Managing Director
Press Contact:
Graber Associates LLC
Ray Graber, 781-221-0018

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