2008 Spa Industry Trend Watch

LEXINGTON, Ky., Jan. 10 /PRNewswire/ -- From hemlines to hair colors, we
love to watch trends come and go. As the spa industry has become engrained
into everyday culture, many spa trends have extended their stay and moved into
full-blown tradition. As the voice of the spa industry, the International SPA
Association has been forecasting spa industry movements since the early 1990s
and welcomes 2008 with this Spa Industry Trend Watch.
"Savvy spa-goers are shaping the trends. Spa professionals want to create
the best experience possible, so it's a 'buyers' market' for consumers who
express their wants and needs," said ISPA President Lynne McNees. "The spa
lifestyle is in fashion, though it's also timeless. As a leading leisure
industry, spas have the staying power similar to that of cruise lines, skiing
and golf."
Compiled through comprehensive research and daily communication with a
vast network of more than 3,000 members in 75 countries, ISPA releases the
following Spa Industry Trend Watch:
-- Plenty of Cooks in the Kitchen - You'd be hard-pressed to find a
better combination than spa treatments and delicious, healthy food.
Spas are responding to restaurant industry reports that the
gastro-travel phenomenon has taken off with more families organizing
vacations around food. In fact, 19 percent of U.S. spas offer cooking
experiences running the gamut from week-long schools with
celebrity chefs to private lessons with tips on taking the healthy
cooking experience home.

-- Spa Lifestyles Equal Healthy Lifestyles - Eating nutritious food,
exercising and relieving stress are critical in leading a healthy
lifestyle, and spas are championing this effort by teaching these basic
principles. In fact, 51 percent of U.S. spas offer educational programs
and nutritional consultations, 40 percent offer healthy eating classes,
26 percent have educational offerings on obesity or weight gain issues
and 17 percent offer exercise programs for children and teens.

-- The Next Generation of Spa-goer - The teens are coming! Nearly 4
million of them have been to a spa where they learn how to deal with
stress, eat nutritiously and care for their skin. With 16 percent of
spas offering teen programs, 34 percent offering teen packages and 17
percent offering packages for children, Millennials will never have to
worry about a bad MySpace picture.

-- Corporate Wellness - Google was selected as Fortune's No. 1 company to
work for in 2007. Google is also a member of ISPA and offers on-site
massages to its employees. According to the American Journal of Health
Promotions, for every $1 spent on wellness programs, employers can
expect a return of up to $10 through lower medical claims, reduced
absenteeism, improved productivity and other factors. "A spa experience
is the perfect way for employers to show their team that they care
about their health and well-being," added McNees.

-- High Touch and High Tech - In our constantly-connected society, in
order for some people to take a time out, they still need to be plugged
in. Spas are incorporating technology such as Wi-Fi in relaxation
rooms, cyber treatments that combine biofeedback technology with
guidance from wellness professionals and light therapy to help those
suffering from depression, Seasonal Affective Disorder and insomnia.

-- Customized Relaxation - You can make almost anything your "own" today
from custom workouts built into your Nikes, fragrances blended to suit
your nose or a zenned-out playlist on your iPod. Spas are creating
unique experiences for their guests as well, with 24 percent indicating
that clients can book blocks of time instead of specific services. This
time block allows them to create a treatment that is all their own from
the music to the products to the room temperature.

-- Luxury Brands Opening Luxury Spas - Too much of a good thing is ...
a good thing! Brands that are known for their chic designs are
opening over-the-top spas around the world. Some of the well-known
brands include the first Armani-branded spa in Tokyo, Versace Group's
spa at its Australian resort, spas at Bulgari's hotels in Milan and
Bali, and Prada Beauty's line exclusively at Ritz-Carlton properties.

-- Greening Grows - As 76 percent of U.S. spas apply environmentally
sustainable practices, the spa community's commitment to the
environment is not a passing phase. On-site organic gardens; products
made from locally-grown fruits, vegetables, herbs and plants; mineral
makeup; and green building tactics are just a few of the ways that spa
professionals are showing their commitment to the earth.

About the International SPA Association
ISPA is recognized worldwide as the leading professional organization and
voice of the spa industry. Founded in 1991, ISPA advances the spa industry by
providing invaluable educational and networking opportunities, promoting the
value of the spa experience and speaking as the authoritative voice to foster
professionalism and growth.
SOURCE International SPA Association

Debra Locker of International SPA Association, +1-859-226-4374,
debra.locker@ispastaff.com