Video Startup RealPeopleRealStuff.com Voted Best of 2007 By Users at Global Trend-Spotting...

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Thu Jan 10, 2008 11:32am EST

Video Startup RealPeopleRealStuff.com Voted Best of 2007 By Users at Global Trend-Spotting Site

   Online Video Classified Site Was Second Most-Viewed New Business
Idea at Springwise.com
NORFOLK, Va.--(Business Wire)--Video classified site RealPeopleRealStuff.com has been named as
the second most-viewed of all new business ideas on Springwise.com, a
website which scans the globe for the most promising new business
ventures, ideas, and concepts. RealPeopleRealStuff.com has also been
lauded in The Wall Street Journal, Los Angeles Times, and Marketplace
on National Public Radio.

   RealPeopleRealStuff.com, which launched on May 1, 2007, combines
the popularity of online video with the practicality of classified
ads, allowing both consumers and businesses to create and post their
own video commercials, selling real estate, cars, products, and
services. And it just might change the way that people buy and respond
to advertising.

   "YouTube made it easy to post funny videos," explains Alan
Jacobson, one of the site's creators. "People have responded
enthusiastically just for the chance to become famous - without a
financial incentive. Craigslist made it easy to make money by selling
goods and services online, but has no video capability.
RealPeopleRealStuff.com offers both."

   Since its launch, RealPeopleRealStuff.com has established
strategic partnerships with newspapers in the U.S. and Canada to bring
their new advertising model to local markets.

   Janet DeGeorge, a leading expert in classified advertising, says
"While some people do post video ads on YouTube - which is free - it's
really not set up for advertising. You've got video ads from all over
the world for homes and restaurants next to videos of cats playing
piano. At RealPeopleRealStuff.com and its partner sites, you've got
ads in a commercial environment, with consumers actively seeking your
product or service, in your area."

   At a time when newspapers are seeing steadily declining revenues
from classified advertising in their print product, video advertising
may allow them to recoup some of the business they've lost to sites
like eBay and Craigslist. According to Borrell Associates, the
nation's leading online advertising research firm, the nascent online
video market is poised to grow more than tenfold over the next five
years, comprising 33% of all online local advertising by 2012.

   If the users of Springwise.com are any indication,
RealPeopleRealStuff.com may well lead the way.

RealPeopleRealStuff.com
Rachel Silver, 757-321-1348
rachel@realpeoplerealstuff.com

Copyright Business Wire 2008
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