Kylie Minogue Visits Barcelona to Shoot TOUS Advertising Campaign
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BARCELONA, Spain--(Business Wire)--World-renowned Spanish jewelry and accessories brand TOUS has partnered with Grammy Award winning artist Kylie Minogue on a photoshoot for the new TOUS advertising campaign. The shoot took place in Barcelona, Spain over the course of three days. Minogue arrived in Barcelona via private jet and stayed in the upper part of the city, in close proximity to the photo studio. Photographer Leanne Buckham, a dear friend of Minogue, created natural, real and energetic images featuring a bold, sexy and absolutely chic Kylie Minogue. TOUS will showcase its various product collections in conjunction with the singer through 2010. Salvador and Rosa Tous, owners of TOUS, conducted an informal photo shoot with Minogue over lunch on a particularly beautiful day in Barcelona. During this informal session, Minogue expressed her admiration for the TOUS brand and her happiness in the overall partnership. Minogue selected the iconic TOUS Blackbear ring made of onyx and diamonds to wear during her stay in Barcelona. This piece, featuring the TOUS bear synonymous with the brand, is a particularly special ring from the new collection. The photoshoot was a great success: delight and happiness with Barcelona as a backdrop. About Tous Started in the 1920s as a family-owned company, TOUS has evolved into a global jewelry and accessories brand. Today, the Barcelona-based company remains a family affair, with the second generation of the Tous family infusing new breath into the brand while staying true to TOUS' heritage as chic, sophisticated design. With more than 300 stores worldwide in 33 countries, TOUS has become a leader in the luxury jewelry and accessories arena. To learn more about TOUS, please visit the company's website at www.tous.com. LaForce+Stevens Stacy Forgang, 212-242-9353 sforgang@laforce-stevens.com Copyright Business Wire 2008
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